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Hawaii travel still suffering
Before the disaster hit, tourism numbers were up with February spending clocked at $1.013 billion, an increase of 18.7 percent over the previous year. Airline seats sold to Hawaii from Japan were on the rise too, up 2.4 percent.
Now, the number of Japanese visitors to the Aloha State has fallen 25 percent since the March 11 quake, compared with a year ago, according to the Hawaii Tourism Authority reports the Wall Street Journal. Hotels are reporting cancellations of future bookings as high as 45 percent too.
The Japanese, a critical ingredient in Hawaii's tourism success story, typically do not go far from home during a crisis and the crisis in Japan is far from over. Hawaii tourism officials are hesitant to predict when it will be business-as-usual again.
"This is more than dollars and cents, it's a relationship we have with them," Mike McCartney, CEO of the Hawaii Tourism Authority told the Wall Street Journal. To help tourism, the Hawaii Tourism Authority has authorized $3 million in emergency funds for pitching Hawaii to markets other than Japan.
That might be working too. Today, the Hawaii Tourism Authority revised it's projections to reflect an 18 percent decline in arrivals from Japan for the month of March, less than the authority's initial 25 percent estimate.
But while tourism may be down, low air price to Hawaii have fueled higher prices at hotels.
HawaiiFreePress.com tracks price increases and reports a 25 percent hike in hotel prices. "Everyone's favorite island getaway, Hawaii, jumps one spot to the top of the list this month. Leisure travelers are taking advantage of recent airfare sales to Honolulu, driving hotel demand and increasing rates." but concludes "The good news is that lying on the beach and swimming in the warm Pacific Ocean are still free!"
Flickr photo by Madmarv00