With the goal of improving its cross-platform social media presence, Gadling proudly announces the Ugly Truth, a new video series hell-bent on capturing the viler dimensions of the travel blogger lifestyle.

The Ugly Truth series will revolutionize the sanitized travel show media with depictions of a host of things designed to provoke intense, visceral reactions from viewers.

There's some great hardcore gross-out material, of course, and there are also plenty of examples of a newly-diagnosed condition referred to by doctors as TBRC (Travel Blogger Rage Syndrome).

"We're excited to bring the more disgusting side of travel to the attention of Gadling's audience," says Gadling Editor-in-chief Grant Martin. "And really, who cares about boring travel news or how-to posts dealing with travel logistics, flight upgrade strategies, or museum discounts when you've got video footage of Meg Nesterov consumed by TBRC, beating a defenseless Turkish cat? Or a video of Jeremy Kressmann having eating one too many Big Macs in Thailand, losing his lunch in a tuk-tuk?"

Which Gadling writer chewed so much khat in East Africa last summer that he puked for days? We'll tell you--better yet, we'll show you.

Which Gadling writer had a torrid affair with the head of a major European national tourist board? We'll show you that as well, with crystal-clear HD footage that leaves nothing--not even some unfortunate back acne--to the imagination.

There is also a mine of simply baffling, unclassifiable material on tap, like the dreamy sequence documenting the Gadling contributor so in love with the room's décor at São Paulo's Fasano that she arose from a nap to lick the edge of her desk.

Martin, again: "We'd really like to become the first place people turn to for disgusting travel videos, and we're really pushing our stable of writers to take the lead by getting themselves into some truly gross situations. I can't wait to see the enormous traffic these gems are going to get!"

And as for rumors that Martin's recent TBRC episode involving an inefficient airport employee at Kastrup will appear in a The Ugly Truth episode to be released on June 17? "No comment."

Check out the first installment of The Ugly Truth in early May.

Happy April Fools' Day!

[Image: Flickr | Mike Burns]

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