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Single-serve Starbucks coffee may be coming to a hotel room near you ... soon
Starbucks announced this week that it will provide single-serve coffee packages via Courtesy Products' CVI one-cup brewing system to more than half a million luxury hotel rooms.
This move will mark a significant change for brands like Keurig and Tassimo, which currently dominate the market. The coffee produced for these single-serve machines will not be Starbucks' VIA instant coffee brand, but rather a new formulation that is still in development.