Cruise lines sometimes balk at the notion that they are merely a floating hotel. Sometimes that can work to their advantage though as one cruise line hopes.

Royal Caribbean International's Azamara Club Cruises could be the home to London visitors for the upcoming Olympic games.

Azamara chief executive Larry Pimentel thinks his line will be picked over others looking to get in on the Olympic fever and have the ability to be docked in London for the games.

"The location of the ships is absolutely critical", he said. "Officials were very restrictive but as time goes on I think we are going to be given permission. I think we will hear within a month."

The thought is that it would be more cost-effective for visitors to stay on one of the Azamara ships due to the all-inclusive nature of their ships compared to London hotel prices.

Azamara Club Cruises currently operates two ships, Azamara Journey and Azamara Quest. Azamara Journey was in the news not long ago as host ship of the Titanic 2012 sailing with three days spent at the Titanic's final resting place. The ship will receive live video feeds from a remotely operated underwater vehicle deployed from an expeditionary ship alongside the sunken ship.

Filed under: Europe, United States, Hotels and Accommodations, Cruises