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Should you eat at American chain restaurants when you travel?
For people traveling the world in search of culture, adventure and, in a philosophical sense, themselves, it's probably discouraging to see so many signs of American consumerism all across the globe. Virtually anywhere you go, you're bound to see American restaurant chains serving variations on the "classics." Is that a bad thing? Should we be avoiding these establishments in favor of eating only in local restaurants? I've been giving this topic a lot of thought lately and don't profess to have the answers to all of these questions. Like most travel conundrums, this one comes down to personal preference. So, how do I feel about American chains overseas? My travel experiences will make that pretty clear.
I also ate at a Denny's in Auckland, NZ. It was 2am, I was intoxicated and needed to get my fix of greasy breakfast foods. Some things are universal, so whether I was at home in New York City, back in college or on the other side of the world in New Zealand, Denny's seemed like a good idea after a few drinks. Was it my favorite meal of that trip? Of course not. Did it serve its purpose? My lack of a hangover the next morning would signify that it did.
On a recent trip to Indonesia, my girlfriend and I stopped into a Pizza Hut to pick up dinner for our friends. Not only did the menu contain items that no American Pizza Hut carried, the location itself was as lovely as many high-end restaurants in New York. Much like when I was in India, it was obvious that Pizza Hut was catering to the burgeoning middle class. A trip to Pizza Hut was part of a special evening. Why'd we choose an American chain when the streets were lined with warungs serving every type of Indonesian food you could imagine? The answer to that question explains every trip to an American chain I've ever made overseas.
We were curious. We wanted to see the Indonesian interpretation of pizza (there were chicken sticks in the crust!). I didn't have the Maharajah Burger at the McDonald's I saw in India, but I wish I did. Not because I expected it to be better than any saag paneer I might enjoy there, but because I wanted to see how McDonald's handled not being able to serve beef in the predominantly Hindu nation.
This is not to say that every bite of American food I've had while traveling internationally was an act of investigation. Sometimes I just want a taste of home. The longer the trip, the more likely I am to eventually crave a burger, a slice of pizza or a bagel. If I can find those in a chain, so be it. Cravings are fun to satisfy.
Whether you like them or not, American chain restaurants are becoming ingrained in cultures around the world. While many people are seeking out "authentic" experiences, they are ignoring the fact that modernization and globalization are redefining the very sense of authenticity (not that any one person can ever explain what is or isn't truly authentic in a place – it's a word that should be removed from every travel writers lexicon). I love eating locally and experiencing the cuisines of the world. But I also love seeing how American culture is reinterpreted to fit into the social norms of other places.
I'll continue to visit American chains overseas (though I passed on going to the Bubba Gump Shrimp Co. in Bali) purely out of curiosity and a thirst (pun alert) for familiar tastes. I understand why others eschew these businesses. I get that people want to fully immerse themselves in new places. For me, however, those chains are part of my immersion.
What about you? Do you eat in American chains overseas? Share your thoughts and stories in the comments.
Filed under: Food and Drink










Reader Comments (Page 1 of 7)
Laidlaw Jan 26th 2011 4:08PM
I don't really travel overseas all that much, but when I do, I'm often tempted by the same curiosity. I don't intentionally make it a point to seek out US chains, but I usually end up at one at least once on almost any trip I take. Sometimes it's good, sometimes it's just wrong, but it's always different (with the exception of McD's fries, which must be some kind of universal recipe).
Mike Barish Jan 26th 2011 4:10PM
You made an excellent point that I forgot to mention when you said that you don't "intentionally make it a point to seek out US chains." I'm the same way. It just sort of happens at some point on a trip when you see one and think, "You know what? I want that." Thanks for sharing!
jim Jan 30th 2011 3:03AM
familiar fast food when overseas can be confusing. not all items are born the same. after several months of being away and coming home to the real thing can be bliss - like the time i inhaled two real milk and ice cream milk shakes in hawaii. it was port of entry after surviving in a ice cream-less society. yum!!!
Al Schrader Jan 30th 2011 7:17AM
I sometimes eat fast food with a broad. If she uses a napkin, it's nice...Al-
lolstebbo Jan 26th 2011 3:54PM
I eat American chains often when I'm in Taiwan. Pizza Hut runs pizza buffets that go for about $12 USD and they have some awesome flavors that I don't think I'll ever get in the US like kimchi beef and takoyaki (they even have a pizza where the crust is formed into mini hot dogs); KFC is surprisingly one of the better places to get egg tarts at. McDonalds has an epic dessert menu. Restaurants like Chilis and TGI Fridays are, for the most part, still the same, though.
Mike Barish Jan 26th 2011 4:11PM
I, too, enjoy the exotic flavor combinations that you find overseas. Takoyaki pizza? Yes please!
Crissy Jan 26th 2011 4:25PM
I usually end up at a chain restaurant or two during my trips overseas. It's a combination of curiosity (knowing that some are quite different then at home) and looking for something comforting. I do think though that if the locals are going there, then it's just as much of a local experience as most other places. I think there are some people that think that because it's an american chain restaurant that it's only tourists who are going there.
Mike Barish Jan 26th 2011 4:19PM
Great point, Crissy. If locals go there, then whose to say that it's not a cultural experience. Heck, even if it's just tourists, it's still a cultural experience and some great people watching!
irv8x Jan 26th 2011 4:15PM
i once ate at a McDonalds in Rome just to say I had a Royale with Cheese.
Diego Jan 30th 2011 1:53AM
It sucks that the Royale with Cheese is french then :P
Peter Jan 26th 2011 4:28PM
I was stranded in Brussels last April when my flight to Warsaw was canceled because of the volcano. I needed something familiar so I found a Pizza Hut and had a very satisfying meal. The food offerings were different from home but delicious nonetheless. I am normally not a chain food frequenter at home but I do check them out when I travel. The McDonalds on Florianska Street in Krakow, Poland was a great place to have a coffee and view the ruins within the restaurant.
Mike Barish Jan 26th 2011 4:29PM
Ruins in the McDonald's? That's awesome.
tom Jan 30th 2011 2:26PM
I believe he means viewing the ruins from within the mcdonalds, you'd realize that it'd be scary if a corporation like mcdonalds could build over ancient national ruins since they are government property, anyway my experience was in hong kong where I had the shogun burger and something at KFC consisting of a chicken cutlet on spaghetti topped with black pepper sauce, my biggest miss when I was in japan for more than a week and never got to sample any of the variations there
brian s Jan 26th 2011 4:49PM
i like to try american chains overseas... once in a while. i find that often times they offer something novel that the american counterparts don't have.
my favorite: potato pizza in korea. tasty.
T Jan 26th 2011 4:52PM
Unfortunately, I cracked a tooth when I bit down on something hard in a Burger King cheeseburger in Berlin. Had to have an emergency root canal within a few days. I guess it could happen anywhere but I'm a little leery of the standards in other countries now. I have also had burgers at chain restaurants that were obviously not real meat. That being said, I ate at a McDonalds in Budapest that was in a old historical building that looked like some kind of palace. Very fresh tasty food and clean.
Alan Jan 26th 2011 5:02PM
I too don't seek out the American chains when I'm overseas, but it is quite interesting to see what's different and I almost always end up at one, usually near the end of a trip.
The Happy Meal toys in Asia are much more interesting than the movie-driven items we get here in the states. You may also get a different type of cup depending upon if you're eating in or doing take out. I love being to use my Octopus card to pay for McDonald's in Hong Kong. It's also easy to order because they have a "point" menu system.
It is also interesting to see a chain that is only a minor player in the States, but fairly prevailant abroad.
I agree that the experince from the fast food guys is much nicer abroad, but some of high end folks, like Ruth Chris, provide an almost indentical experience.
Peter S Jan 26th 2011 5:17PM
After 10 days on a bus trip trip through China with all group meals, I did sneak off towards the end to find a McDonalds in Shanghai. Not exceptionally good but a treat at the time.
Sherry Jan 26th 2011 5:03PM
While in Istanbul with our mutual friends, I didn't seek out American food but always likened what we had to its American equivalent. We considered Efes not the king but sultan of beers and ate at the "Katz's of kofte" at Sultanahmet Köftecisi. I was hoping the simit ("peace bagel") would rival a bagel or bialy from New York, but alas it didn't.
Kerrin Jan 26th 2011 5:53PM
I completely agree Mike - I don't actively seek out American chains, but sometimes they are nice to stumble upon. When I lived in China for a year, every six weeks or so I would treat myself to Pizza Hut, which, in China, has been turned into a classy restaurant with steaks, good salads (not buffet style), and awesome desserts. It was definitely a nice (pun forthcoming) slice from home every now again.
Otherwise, I stick to the local, and almost always cheaper, cuisines.
Mike Barish Jan 26th 2011 5:06PM
Thanks, Kerrin. Interesting to see that Pizza Hut has been mentioned so frequently in the comments. They certainly have classed them up in Asia. A nice treat indeed.