Click on a label to read posts from that part of the world.

MGM Resorts launches hotel loyalty program for Las Vegas hotels

by Melanie Nayer (RSS feed) on Jan 11th 2011 at 2:30PM

Las Vegas lovers: get ready to earn back what you lost at the tables.

MGM Resorts just announced it will launch a hotel loyalty program that includes room upgrades, casino credits, and dining and shopping rewards.

Called M Life, the program will launch Tuesday and, according to Travel Weekly, will expand into a full loyalty program later this year recognizing guest spending on hotel stays, shopping, dining and gambling.

The introduction of the loyalty program competes with MGM's rivals on the Las Vegas Strip, many of whom offer loyalty programs and players clubs, thanks to association with larger brands. The Cosmopolitan resort (part of Marriott's Autograph Collection) and the Venetian and Palazzo (both part of the InterContinental Hotels Group system) currently allow customers to earn loyalty points and redeem rewards at various hotels and retailers. However, MGM Resorts' program goes beyond traditional hotel loyalty program, by introducing gaming and the casino into the mix.

The program will have four tiers (Sapphire, Pearl, Gold and Platinum) and allow "players" to gamble their way to hotel benefits including free rooms and upgrades, pre-sale tickets to concerts and shows and VIP services. The Express Comps feature will enable guests to use their card anytime to instantly redeem rewards.

According to Travel Weekly, "For instance, if a guest is playing at a slot machine and gets hungry or wants to buy a show ticket, they can instantly redeem rewards at participating venues, said MGM Resorts. Express Comps appear as dollars, making redemption transparent and simple."

The M Life program will cover Las Vegas hotels Bellagio, Aria, MGM Grand, Mandalay Bay, Mirage, Excalibur, Luxor, Monte Carlo and New York-New York.

Filed under: North America, United States, Hotels and Accommodations, News, Luxury Travel