I guess it would make sense for American Airlines to turn to litigation. After all, this approach worked well against Orbitz.

Here's the situation: the battle between airlines and online travel agencies escalated from the beginning of November – with American's announcement that it would pull out of Orbitz – through the new year. The latest move was by global distribution system Sabre, which has made it more difficult for American's fares to be found. Along the way, Expedia dropped American in a defensive move, and Delta pulled out of three smaller booking sites: CheapOair, OneTravel and BookIt.

The decision by Sabre to "demote" American Airlines had obvious business implications for the carrier, which is likely why it sought relief in the courts. As a result of a hearing held yesterday, Sabre has been blocked from limiting the visibility of American Airline flights, but there's clearly more to come.

In addition to making it more difficult for customers to find American's flights, Sabre also increased the fees it charges American, which would lead to an annual cost of $157 million for the airline.

Sabre maintains that it was within its contractual rights, according to an Associated Press report, while American believes the move was anti-competitive.

Filed under: North America, United States, Airlines