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Westin teams up with New Balance to give travelers a reason to stay fit while traveling
During a pilot program in 2010, guests of 10 Westin properties were given access to New Balance shoes and accessories during their stay to incorporate some wellness with their travel. The program was so successful, Westin is planning to roll out the New Balance offerings in all Westin-branded hotels worldwide in 2011.
"Convenient access to the proper athletic equipment and programming is vital to the traveler who wants to stay healthy and fit while they're away from home," said Hilary Keates, director of global marketing and brand management for New Balance. "New Balance is excited to partner with Westin to provide their health and fitness-minded guests with footwear, apparel, accessories and programming for an overall enhanced experience. As leaders in our respective categories with like-minded consumers, this alliance made perfect sense."
We want to know: If given all the equipment, including shoes, would you be more inclined to workout when you travel?