Click on a label to read posts from that part of the world.
Westin teams up with New Balance to give travelers a reason to stay fit while traveling
It's getting a little harder to avoid working out on vacation. Westin Hotels & Resorts and New Balance have joined forces to empower travelers to stay healthy and fit when away from home by providing New Balance footwear, apparel and fitness program content at Westin Hotels worldwide.During a pilot program in 2010, guests of 10 Westin properties were given access to New Balance shoes and accessories during their stay to incorporate some wellness with their travel. The program was so successful, Westin is planning to roll out the New Balance offerings in all Westin-branded hotels worldwide in 2011.
"Convenient access to the proper athletic equipment and programming is vital to the traveler who wants to stay healthy and fit while they're away from home," said Hilary Keates, director of global marketing and brand management for New Balance. "New Balance is excited to partner with Westin to provide their health and fitness-minded guests with footwear, apparel, accessories and programming for an overall enhanced experience. As leaders in our respective categories with like-minded consumers, this alliance made perfect sense."
Westin guests wanting to workout will get travel-specific fitness content from New Balance Fitness Ambassador and Exercise TV celebrity trainer Holly Perkins, who will develop exclusive in-room fitness and equipment-free content that includes stretching and strengthening workouts, cardio and yoga. The program includes "Wellness in Travel" tips from Holly on nutrition and creative ways to combat jet lag and healthy living. New Balance is also working with individual Westin properties to enhance its current three- and five-mile local area running maps. As part of the partnership, participating properties will provide guests traveling to a city for a major athletic event, such as a marathon, with wellness amenities, including turn-down gifts with "performance/fuel" goodies for the race and "good luck" wake-up calls.
We want to know: If given all the equipment, including shoes, would you be more inclined to workout when you travel?
We want to know: If given all the equipment, including shoes, would you be more inclined to workout when you travel?
Filed under: Hotels and Accommodations, News
Reader Comments (Page 1 of 1)
Grant Martin Jan 4th 2011 6:26PM
Westin/NB gives us gear? We get to keep it?
thompson.emilye Jan 5th 2011 1:02AM
@Grant: Not exactly. Westin lends the shoes/apparel, but you'll have to give it back. I imagine should you take it, a la hotel robes, etc., you would be charged for it. I really like the idea of workout information in the rooms though! http://www.westinnewbalance.com/gear-lending.html
Chris Jan 5th 2011 8:00AM
Wow... not sure how I'd feel about rental/loaner running shoes/apparel. I guess it's no worse than bowling shoes or roller/ice skates, but somehow rental running shoes seems weird to me. People tend to sweat more in running shoes than in bowling shoes or skates. The idea of sticking my foot into a shoe that some other Joe Q Schmoe has sweat a bucket and a half into just isn't appealing. I'll stick to making my health a priority and leaving enough room in my bag for my own pair of running shoes and clothes. Same would go for heart rate monitors...
Other equipment, though, I might be easier. Loaner hydration belt? As long as the bottles are good and clean. Loaner stride sensor/GPS watch? Awesome!