I think it was George Lucas who once gave a speech to theater owners. He told them that popcorn would make them money, not necessarily the movie. It's the same way with cruise lines (I work for a major line and this is a FACT). The line, at least my employer, is not out to rip anyone off. The bar prices are much more reasonable than any major city's saloon. The spa prices are similar to your local day spas (with great discounts on port days) and the boutiques are duty-free. The thing is, once they have you onboard, being a cashless society it's so easy for people to just hand over their key cards and "charge" whatever they like. IMO, it's always wise to keep an eye on your spending, but most people on vacation are a little more self-indulgent than they are at home; that's what the line is counting on. We'll sell you a 7-night, all meals, onboard entertainment and destination transport for only $399/pp but each person is probably going to spend closer to $1,000 on the rest of their cruise vacation. Bon Voyage!

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