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Virgin America lands at Dallas Fort Worth (Photos)

Watch out Dallas; the original maverick has come to town. Today, Virgin America officially kicked off its brand new service from LAX & SFO to Dallas Fort Worth with an inaugural flight & tarmac reception hosted by Sir Richard Branson and Dallas mayor, Tom Leppert.
With live bulls in a pen and a sign that read "Don't fly like cattle", Virgin America made their message very clear; they've come to Dallas to compete with the big boys and they're committed to offering high quality service to gain that competitive edge.
Gallery: Virgin America lands at DFW
In celebration of the occasion, Virgin America has partnered with Stand Up to Cancer to throw a Texas-sized bash this evening at Dallas's Winspear Opera House, where Grammy Award winner Willie Nelson will give a special surprise performance.
Gadling is on hand to find out what this launch means for competitors (American Airlines), DFW, and passengers. We'll be speaking with Virgin America's CEO, David Cush, to find out where the airline is headed & what their future plans are as they continue to expand with new international & domestic routes.
Stay tuned for an exclusive inside look at the event!
Filed under: Business, Photos, North America, United States, Airlines, Airports, News












Reader Comments (Page 1 of 1)
Kent Dec 2nd 2010 10:08AM
Virgin America is overrated. If you buy a regular coach ticket (as opposed to first class or main cabin select), you still have to pay for food. You don't get a free checked bag. The seat pitch, 32 inches, is the same as the major carriers (United, American, Delta).
Richard Branson was opposed to BA and American getting anti-trust immunity, so he's trying to stick it to American by starting service to its largest hub, DFW.
Andrew Dec 3rd 2010 2:14AM
Virgin America's difference is their people treat you better than all the rest by a country mile. Mentioning seat pitch isn't the whole picture. What airline does Kent work for?