Move over, American - there's a new dog and pony show in town. American Airlines has launched a new promotional series they propose will "surprise and delight customers" who fly between their hub at Dallas/Fort Worth and LAX or SFO between now and February 28, 2011.

Cooincidentally, this promotion comes just as Virgin America begins competing service to the same two cities. Still, we're never one to look a gift horse in the mouth.

Take advantage of American's AAdvantage® program when flying these nonstop routes and gain double elite qualifying miles and double flight miles.

To qualify, passengers must register prior to travel and use promotion code LASF2.

Additionally, between December 1 and 15, American will introduce a '15 Days of Giveaways' promotion where customers on several mystery flights a day between DFW and LAX or between DFW and SFO will be selected to receive complimentary giveaway items including Avis Rent A Car coupons, movie passes to see the new film "The Fighter", Admirals Club one day passes, 5,000 AAdvantage miles an AA Vacations $100 coupon and more.

[Flickr image via CaptnBrando]

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