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Virgin America and Stand Up to Cancer kick off new Dallas service

by Melanie Nayer (RSS feed) on Nov 18th 2010 at 12:30PM

Richard Branson is widely known for many things, among them his endless charitable contributions. So, it's no surprise that when Branson's Virgin America wants to make a statement, they enlist the help of one of the top charity groups in the nation.

In an effort to generate awareness for its new Dallas-Fort Worth flights, Virgin America is teaming up with Stand Up to Cancer (SU2C) to encourage "do-gooders" in the Dallas market to stand up for a good cause. The "Stand Up Dallas-Fort Worth" digital campaign urges flyers to tap their network of friends and family to raise awareness and funds for collaborative cancer research.

With every unique donation of at least $5, entrants will score a 20 percent flight discount with Virgin America. In addition, the top do-gooders – those who tap the largest network of donors – will score an invitation to the airline's Lone Star Launch Party. The party, hosted by Branson, will feature some "smoking" secret musical performances at The Winspear Opera House on December 1, 2010.

The airline launches daily nonstop flights between Dallas-Fort Worth International Airport (DFW) and Los Angeles International Airport (LAX) starting December 1, 2010, and between DFW and San Francisco International Airport (SFO) starting December 6, 2010. DFW-LAX and DFW-SFO fares start from $119, restrictions, taxes and fees applying.***

Remember: In this case, size doesn't matter -- through the Stand Up Dallas-Fort Worth campaign, the larger the network of donors tapped (not necessarily the size of the donations) – the bigger the rewards.

The campaign runs through November 26, 2010. For more information or to donate, click here.

Filed under: North America, United States, Airlines, Consumer Activism