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Virgin America and Stand Up to Cancer kick off new Dallas service
In an effort to generate awareness for its new Dallas-Fort Worth flights, Virgin America is teaming up with Stand Up to Cancer (SU2C) to encourage "do-gooders" in the Dallas market to stand up for a good cause. The "Stand Up Dallas-Fort Worth" digital campaign urges flyers to tap their network of friends and family to raise awareness and funds for collaborative cancer research.
With every unique donation of at least $5, entrants will score a 20 percent flight discount with Virgin America. In addition, the top do-gooders – those who tap the largest network of donors – will score an invitation to the airline's Lone Star Launch Party. The party, hosted by Branson, will feature some "smoking" secret musical performances at The Winspear Opera House on December 1, 2010.
Remember: In this case, size doesn't matter -- through the Stand Up Dallas-Fort Worth campaign, the larger the network of donors tapped (not necessarily the size of the donations) – the bigger the rewards.
The campaign runs through November 26, 2010. For more information or to donate, click here.