As a kid, I remember playing with a video phone at the local phone store - and thinking how cool it would be if we all had access to video phones in the future. Well, the future came, and along with a total lack of jet packs, video phones never really took off.

Apple has managed to change that with their FaceTime application, and while it is by no means the first video calling application, it is the first to become mainstream. Thanks to its easy to use interface, lack of need for configuring settings, and massive install base, FaceTime is a huge hit.

And with that huge hit, comes new ways to use the service. One of the first customer support applications in the travel industry comes from Starwood Preferred Guest, the loyalty program for Starwood hotels.

On Twitter this morning, an SPG rep announced that they will be offering live chat sessions with their customers using FaceTime. The actual practical applications are relatively limited, but some customers may prefer to talk to a rep face to face instead of using email or phone. What do you think? Would you use a FaceTime chat session instead of picking up the phone, or do you think this is more of a gimmick designed to make them look cool?

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