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Three ways to use social media for cheap travel
No, I'm not suggesting that we change – not at all. What's wrong with wanting to get as much as you can for as little as possible? Do you overpay at the grocery store just to be a good guy? Exactly.
So, let's talk about exploiting these opportunities. There are plenty of deals floating around on social media sites such as Facebook and Twitter. You just need to know how to score them. Here are three ways to put a few more bucks back into your pocket:
2. Get the timing right: some social media deals exist on a schedule, like JetBlue's "Cheeps" on Twitter, which are last-minute and incredibly cheap. These tweets come out at 10 AM or so on Tuesdays. Not everyone makes it this easy, though. Some are totally random, in order to keep your eyes on their brand as much as possible. So, balance timing with vigilance.
3. Score some extras: you can use these sites for customer service, as well, with @Delta and @HyattConcierge among the companies using social media for this purpose. Also, check out the hotel or airline you're about to use. You may find that it just happens to be active on Twitter or Facebook (such as @Colonnade). While you don't get any formal advantage, talking to the people on the ground always leads to a better experience.