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American Airlines to deliver free liquor to top customers
The company continues, in its statement, "Our customers have asked for free drinks and we are delighted to respond to their request by providing this service for our existing and new members at our clubs worldwide."
[Image credit: AP Photo/Wilfredo Lee]
This comes on the heels of another perk offered in the Admirals Club. American put the word out on Monday that it was bringing new HP computers into the lounges "to offer members and guests the latest technology for their professional and personal needs."
This is both nice and smart. In addition to improving the travel experience for its customers, American is focusing on those with likely the highest spending behavior, which means it's rewarding its best passengers – a tactic that works well in just about every other business.