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Ritz-Carlton launches hotel loyalty program
Why the excitement? Until now, Ritz-Carlton has remained Marriott's only brand that doesn't offer customers points for frequent stays. Starting Sept. 15, both Marriott and Ritz-Carlton guests who sign up for the new loyalty program will be able to earn and accumulate points for reward stays at Ritz-Carlton hotels, or use points toward experiences offered through specific partnerships. Some of the partnerships with the Ritz-Carlton rewards program include Vera Wang, National Geographic Expeditions photography workshops, and Neiman Marcus.
So how will Ritz-Carlton Rewards work? According to Barbara De Lollis over at USA Today's Hotel Check-in column:
- There will be silver, gold, and platinum status for the Ritz-Carlton Rewards program and each level will have the same requirements as Marriott Rewards.
- Customers can be a member of either Ritz-Carlton Rewards or Marriott Rewards; not both.
- Marriott Rewards platinum members who stay at a Ritz-Carlton will receive a complimentary room upgrade.
- Ritz-Carlton Rewards members who earn platinum status will receive upgrades at Marriott hotels.