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Los Angeles' L.A. Live luxury complex isn't always alive
Los Angeles' spectacular L.A. Live development, cleverly planted by the city's convention center near the interchange of the 10 and the 110, cost a reported $2.5 billion to construct. Its two marquee hotels, a Ritz-Carlton (123 rooms, opened in April) and a J.W. Marriott (878 rooms, opened in February), represent two of the more appealing national luxury brands, and their placement in an eye-catching, bowed skyscraper was tactical, designed to attract convention-goers and concert VIPs.It's bustling on nights when there are events at the adjoining Staples Center and the Nokia Theatre. It also hosts the cinema where Eclipse recently held its premiere.
But on other nights, like the ones when I was there, the party shuts down. At L.A. Live, the energy level is all-or-nothing.
I did experience some minor hiccups during my stay, though: My coffeemaker at the J.W. didn't work and my requests for repair were ignored. There are also a few notable, but not fatal, flaws, the biggest being the private but large pool decks for the J.W. (4th floor) and the Ritz (28th floor) are both in the shade of the connected 54-story condo tower by the middle of a mid-summer afternoon. The $38 parking charge was dizzying, but at least the subterranean lot was so roomy it could eat countless other L.A. structures for breakfast.
The Ritz-Carlton's 24th-floor restaurant and lounge, WP24 by Wolfgang Puck, should be one of the most alluring nighttime watering holes in the city, given its sumptuous panorama of downtown Los Angeles and the poor suckers laboring along the 110 freeway. But when I showed up at 10 p.m., primed for a martini overlooking the skyline, I was told it was closed for the night. The economics of the L.A. Live project are so immense that tenants are interested only in blockbuster crowds, not off-night scene-making.
Rather than settle for the no-view hotel lobby bar at the J.W. Marriott (stylish as it is), I ended up having to leave L.A. Live and search for style on the mean streets of downtown L.A. There, I found the nightlife I was looking for at Seven Grand (a hip and dusky whiskey bar), Rivera (artisan cocktails and modern Latin plates), and Hank's (a lost-in-time dive bar often populated with tipsy solo men and, on my night, a young gay trust funder and his smitten female BFF).
It was a shame to have to seek a martini elsewhere when I was staying in something that purportedly was constructed to be a full-service entertainment citadel, but right now, L.A. Live is designed to feed guaranteed crowds, but not draw its own, and until that changes, it won't truly establish itself on the landscape.
That may not be much of a loss, since downtown Los Angeles is one of the most underrated and history-rich central business districts that middle-class Americans have ever ignored. For me, being near downtown L.A. is a one of the most important reasons to choose to stay at L.A. Live.
But if I were a local, I'd never risk heading to L.A. Live unless I had an event ticket in hand, even if it meant battling the influx. The development will never be integral to the Los Angeles nightlife until it jumps the hurdle between serving only guaranteed audiences and offering something distinctive that can be accessed anytime. That's quite a leap to make if you're a cynical developer who aligns his goals by his predicted market share and not by a distinctive vision.
Filed under: Business, North America, United States, Hotels and Accommodations, Nightlife











Reader Comments (Page 1 of 1)
Fabricio Aug 3rd 2010 8:17PM
I know exactly what you mean. The LA Live was pretty much built because LA was lacking 5 star hotels and nightlife for business men on the go. The truth to the matter is that LA 'is' what it used to be; a city with great events but no spontaneous street vibe. The LA Live has many events that I'm not really interested in going to; they are mainly invitation-only events that everyone wishes they could be part of even more if it's VIP (gag) and in other days they close early. Downtown is still trying to get stores out of Broadway St and other dark areas to replace them with a more upbeat crowd but end up being clubs or VIP events like LA Live that the regular group of friends or couple doesn't want to be part of. If you want to see decent night life the choice appears in pocket areas with one or two blocks of down to earth interaction and these places could be miles apart from each other.