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Hilton gives free internet access by status
The elites get free internet access at Hiltons, and the rest can eat cake ... which is how it should be. The hotel company has decided to reward its best customers with this perk, which translates to between $10 and $15 a night in value. To qualify, you need to be gold-level or above. Internet access is one of the more unpopular extra charges, especially for business travelers who have no choice but to incur it. For Hilton, tying the waived fee to status provides an easy way to experiment with easing up on the fee while keeping it contained. Jeff Diskin, a Hilton senior executive for customer marketing, "Business travelers rank quality, high-speed internet access as one of the most important guest room attributes." He adds, "By giving complimentary internet access to our Hilton HHonors Gold and Diamond members globally, we will meet our guests' evolving demands."
Filed under: Business, North America, United States, Hotels and Accommodations










Reader Comments (Page 1 of 1)
Zach Aug 3rd 2010 6:59PM
What's ironic is that Hilton's downmarket hotel chain, Hampton Inn, gives free Internet access to all.
T at Clarkson Aug 3rd 2010 8:13PM
Also ironic is that the "high speed" internet at Hampton Inns usually translates to .5Mbps down and 128K/s up....HGIs are usually 1Mbps down and 256K up....I'm staying at one right now.
myob1776 Aug 4th 2010 5:16AM
With so many budget chains giving free Internet access, Hilton's continued insistence on a ridiculously high per-day charge simply shows that they don't get it.
pam Aug 4th 2010 10:18AM
Call me crazy, but it seems like a great way to inspire loyalty in customers is to offer them great service for being customers in the first place. Why would I ever walk into a Hilton when I can get Internet included with my room rate elsewhere?