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Starwood to open seven hotels in NYC this year
Starwood Hotels and Resorts announced its plans to open seven more hotels in New York City, upping the hotel's portfolio by 50 percent in the Big Apple. Starwood currently operates 12 hotels in New York City across six of its nine brands, and expects to have 18 properties open in the city by year's end, including the local debut of the Aloft and Element brands.
Coming soon: Aloft hotels in Harlem and Brooklyn and Starwood's first Element hotel in Times Square."While nearly 80% of our future hotel pipeline is outside of the United States, we have more hotels in New York City than any city in the world and we will open more hotels right here in our backyard than anywhere else, which speaks to New York's enduring stature as the most global gateway city in the world," says Starwood CEO Frits van Paasschen.
In addition to the new brands, Starwood's Sheraton hotels is making a splash in the big city. Of the seven hotels opening, Sheraton will debut two New York hotels including the Sheraton Brooklyn New York Hotel the Sheraton Tribeca New York Hotel. Starwood's most popular brand, the W, continues to operate four hotels in NYC including its landmark W New York and W New York-Times Square.