What happened to the hotels, resorts and destinations? These naturals for social media didn't make the cut on All Facebook's list of the fastest growing Facebook pages. Media and celebrities dominated the list, which consists of Facebook pages not on All Facebook's leaderboard, but even there, there isn't a travel-related site until #37, the destination- and company-agnostic "I need a vacation!!!"

Of course, there is no shortage of travel content available on Facebook, from Gadling's page to resorts such as Turtle Island on Fiji. And, social media marketing is starting to creep into thetourism and travel business. There have been some successes, such as JetBlue and Southwest, but the gains haven't been as profound as in other industries, particularly media. Hotels are lagging. A quick poke around shows that the W Hotels page, for example, has a bit more than 10,000 "likers."

The travel business is taking steps toward a more robust social media presence, but there's still plenty of ground to cover. For now, it looks like it's up to traveler to fill in the gaps! How do you use social media on the road ... or to book your trips? Leave a comment below to let us know.

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