The first new brand of Marriott hotels, EDITION Hotels, will debut in Waikiki Beach this October. The concept, conceived by Ian Schrager in partnership with Marriott, will create a hotel brand that provides a “personal, intimate, individualized and unique lodging experience.”
EDITION will debut in Waikiki Beach, Hawaii, this fall, and and will also open a property in Istanbul later this year, according to a company press releaes. Planned openings are also scheduled in Mexico City, Barcelona, Bangkok, and other major metropolitan cities around the world.
The concept of EDITION is focused on the business traveler. According to the press release:
“Each highly stylised hotel will function as a “home away from home” for leisure and business travellers. In addition, each hotel will cater to the modern day business traveller by offering functional, technologically sophisticated working environments that provide the comfort and ease of actually conducting business in an “office away from the office”.”
All of the hotels in the EDITION group will have completely different looks and designs, offering a unique feel to each property. The design of each hotel is derived from the hotel’s location and capitalizes on the mood and spirit of the city. As for the first in its family…
- The Waikiki EDITION will offer:
- A restaurant by world-renowned chef, Morimoto
- The exclusive Crazybox nightclub
- Sunrise Pool with landscaped gardens
- An exclusive Private Sunset Beach with its own lagoon and imported sand from the neighboring Hawaiian islands
- An intimate Lobby Bar hidden behind a secret passage
- A bar at the Sunrise Pool and Bar at the Private Sunset Beach
- Custom and individually designed Surf and Bikini Boot Camps, complete with custom vegetarian and organic spa menus.
- A full service spa
- An outdoor movie theater
- Retail shop, and much more.
Doesn’t sound like such a bad place to do business…
[Read the entire press release here]