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Aloft Hotels seeks next big music act
Aloft is launching "Project Aloft Star" in an effort to find the next great musical artist.
Project Aloft Star, which kicks off June 7, will be a virtual battle of the bands with one winner kicking off the main stage at "Live In The Vineyard" in November alongside bonafide stars including Lily Allen, Jason Mraz, Colbie Caillat and Macy Gray. Additionally, Aloft will send the winning artist or band on a tour of Aloft hotels throughout the United States.
The contest will take place on Facebook and the top three bands will be chosen based on a combination of votes from Facebook fans, Aloft guests, and Live In the Vineyard artists. Think you have what it takes to rock the hotel world? Sign up on Aloft's Facebook fan page and submit a video of an original acoustic performance. The first round of voting will take place during the submission period, from June 7 to July 31. After the top three vote-getters are determined, a second round of votes will happen from August 10 to September 10. The final winning act will then be announced on September 15, and will go on to play at the "Live in the Vineyard" concert the weekend of November 13.
Aloft is the 2010 presenting sponsor for Live in the Vineyard, which takes place in California's Napa Valley every April and November. Before you dismiss the event as an amateur karaoke night, take another look: performers include the likes of Melissa Etheridge, Train, Tonic and VV Brown.