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How to get an upgrade to first or business class (and how not to)

For some reason, the topic of "how to get upgraded" pops up on almost every travel site. And in most cases, the information provided in them is exactly the same as every other similar article. One thing they all have in common is that the tips are a mix of old information, incorrect information and complete lies.
So, we've collected some of those tips to explain what does not work - and most importantly - what does work.
What does NOT work?
Here are five tips that just do not work - I hate calling myself an expert, but I've flown enough (and been upgraded enough) to know the best ways to get upgraded.
Dress for the occasion
This is the number one tip posted in every "how to be upgraded" article. And it is the one that makes the least sense. Airlines don't go looking for upgrade eligible passengers based on their looks - because airlines upgrade the majority of their passengers using a computer behind a desk. When they decide to upgrade Mr. John Smith, they won't call him up to the desk to check his attire - they check his fare class and his airline status and apply the upgrade.
Most importantly, airlines know that the best dressed people may not be their most important passengers.
I know many travelers that mean a lot to the airline, and usually fly in jeans - they probably spend 25x more on their favorite airline than half the suits on the plane. One of my best friends flies over 500k miles a year and looks like a slob - but at his home airport, almost every airline employee knows him personally , and would never consider skipping him for an upgrade just because of his looks.
Ask friends that work at the airline
This is another bogus one - your friends at the airline have a hard enough time getting their own free tickets and upgrades.
Unless your friend at the airline is the CEO, nobody that works there is going to get you upgraded. They may be able to supply vouchers for free drinks, or the occasional free pass to the lounge, but upgrades are a closely guarded commodity, and they'd much rather use their resources to get one for themselves than hook you up with something that could potentially cost them their job.
Ask a flight attendant

Nope - this is another that just won't work. First of all, flight attendants are not allowed to upgrade you, and secondly - if there really are open first class seats after the doors are closed, the crew up front will prefer to keep those open to reduce their workload. The only possible exceptions are for broken seats that pose a safety hazard. A non-working TV screen won't get you an upgrade to first, but a broken seatbelt may. Still, in those cases, the purser will usually check the manifest for a high-level elite, move him or her to first, then move you to that open coach seat.
If you were late because of a competitor, make the airline aware of it
HA! Do you really think an airline will upgrade you to first class, just because your connecting flight was late? The fact that you had a flight on a competitor means you are not 100% loyal, and no amount of upgrading is going to fix that. The theory is that the airline will treat you better, as a way of winning your business.
Well, this may work if you are a captain of industry, and determine the airline that your entire company uses. But trust me, if you are that important, the airlines have better (and far more efficient) ways of getting your attention.
Book with a travel agent

This tip usually comes from other travel agents, because they still feel that they are immensely important in the world of air travel. The idea behind this is that travel agents can add important information to your profile, letting the airline know that you are some sort of bigshot.
Problem is, that if you really are that important, you'll usually fly frequently enough to get upgrades based on your status, and that a lot the information provided won't be read by a human 99.9% of the time. The additional information added to your profile by a travel agent is referred to as "OSI - Other Significant Information", and it really only worked back in the early good old days when a lot of ticketing was still done by hand. Nowadays, computers do all the work, computers pick your seats and computers know your elite status. Today, OSI information is mainly used when something goes wrong, and your travel agent contacts the airline for refunds or other changes - because that is the only time a human will actually read the information.
If you really are important (or potentially important) to the airline, your corporate travel agent can contact the airline and talk to their sales department asking what they can do for you. Just don't consider this unless you are planning to move a million dollars or more of travel their way. In other words - that main street travel agent you usually use to book your once-a-year vacation won't be able to do a damn thing for you.
What does work?
There are things that do work - and every now and then you may find yourself being moved up front.
Use the airport check-in kiosk
Even if you checked in online, always make a stop at the check-in kiosk and see whether it offers an upgrade. This usually only works up to two hours before departure, on some airlines, I've been offered upgrades for as little as $50. These upgrades are usually offered to anyone - regardless of airline status, as a way to make some more money before handing out free (operational) upgrades.
Cross your fingers and hope for the best

Operational upgrades are what an airline will use to move people around - if they have 100 coach seats, and 120 passengers, 20 of those passengers may find themselves being moved up front. This is cheaper for the airline than bumping them, and airlines will always try to fill a plane to capacity.
There is no clear set of rules for how you'll get an operational upgrade, but you'll understand that an airline will pick their own elite members first, followed by elite members from fellow airlines in the same alliance.
If you have no status and you are on a highly discounted ticket, the only way you'll be picked is if you are really, really lucky. Yes - asking at the desk could work, but you are going to need the charm skills of James Bond to get their attention.
Some simple rules to remember - always make sure you are in the gate area, because those passengers being upgraded will need to pick up their new boarding card as quickly as possible. The process of moving 50 passengers around is a lot of work for the agents - so go easy on them, and remember that a nice smile is always a good tool.
Buy an upgrade
Most airlines allow their frequent fliers to purchase upgrades - others upgrade all their elite passengers when available. Unfortunately, most of these programs are only open to frequent fliers, so before you can start buying $30 upgrades, you'll need to check out the next tip...
Fly a lot
I'm sure this will disappoint you, but flying a couple of times a year isn't going to get you elite status any time soon. If you want to be considered important to the airline, you'll need to fly a lot. One you reach 50k miles a year, you'll finally hit mid-tier elite level, and could start seeing the occasional upgrade. Make sure you always enroll in bonus promotions offered by the airline, and start learning the tricks of becoming a frequent flier. If elite status means a lot to you, check out a "mileage run" - a series of flights with no other purpose than increasing the miles in your account.
Learn how to get bumped (and upgraded)
Airlines overbook their flights - they have this down to an art, thanks to their many years of understanding passenger dynamics. Sadly for the airlines, there are days that everyone just shows up on time, forcing them to bump passengers and rebook them on a different flight.
If you see desperation in the eyes of the gate agent, or they keep raising the price they are willing to pay, check with them whether they'd be willing to rebook you and upgrade you. There is something pretty cool about snagging $400 and a free upgrade, all for just arriving home a couple of hours later than scheduled.
Just remember - if you want to volunteer, make sure you don't have any checked bags or they may try to find someone else.
There is no such thing as a free lunch

If you really want/need/desire to be up front, pay for it. Contrary to popular belief, there are people that actually pay for the luxury of a first class seat. Yes - it'll cost you, but if you do some research, you'll learn the tricks of the trade.
Find discounted F tickets, find airlines that have an upgrade policy for full fare coach tickets, or ask frequent flying friends whether they'd be willing to sell you an upgrade. Just don't expect to find any bargains - most frequent fliers cherish their miles, and will ask fair market value for anything they sell you.
Do not fall for tricks on Ebay or other auction sites - paid upgrade vouchers can be fraudulent, and you wouldn't be the first person to show up at the airport and have your ticket confiscated for fraud.












Reader Comments (Page 1 of 2)
Craig Zabransky May 4th 2010 3:42PM
Scott, have you ever been upgraded in shorts and sneakers?
stay adventurous,
-Craig
Scott Carmichael May 4th 2010 3:42PM
Sure have. Also been upgraded in filthy jeans and a $5 T-shirt.
betsey May 4th 2010 9:36PM
Say what you want - you're a guy and guys can get away with just about anything. If I were to try that upgrade thing wearing what you had, they would have put me at the bottom of the list.
Randall May 5th 2010 9:24AM
I've been upgraded in shorts and flip flops. Wearing dirty jeans and looking awful from a long night before and I am sure smelling a bit like the night before. I fly every three weeks and 90% of the time I get the bump to first. regardless of what I look like
doticus May 4th 2010 4:11PM
I got upgraded once because I was tired from a rowing practice. No idea what the moral of that story is.
Scott Carmichael May 4th 2010 4:12PM
That falls into the "cross your fingers" section :)
People do get lucky sometimes.
Ta ma'ra May 4th 2010 8:22PM
Back in the day when flying was fun...... I always put Dr on my ticket. - they would ask what kind at the gate. I told him ( God help me ) I was pediatric OB. or I was a Concert Banjo player for the Mormon Tabernacle choir. Can't do this anymore- but remembering it still makes me smile. I miss Customer service at the airports but am still grateful we can come and go as we please.
Bill May 5th 2010 11:57PM
As a frequent flyer who sometimes buys upgrades to first class and often flies coach (depending on length of flight) I can definitely tell you that how you are dressed makes a HUGE difference in how you're treated and handled by the airlines. If you look like a professional flying on the airline (as opposed to someone who looks like they are going to go wash his or her car) you are treated in a completely different fashion. While I've been traveling in a blazer and jeans with a Louis Vuitton carry-on, I've been ungraded on almost every flight where there was an available seat. Unfortunately, air travel has become similar to riding the Greyhound bus because of our society of American slobs. Yeah, I'm a snob and it works for me when flying, so get over it or learn how to look like you give a crap about how you look.
Mike May 4th 2010 8:56PM
Being herded like cattle on airlines in hardly because we've become a nation of slobs. It's because of the economics of the airline industry having to produce the maximum income per passenger mile just to stay on this side of bankruptcy.
Max May 5th 2010 2:48AM
Bill, anyone can dress better. It just comes down to where you choose to spend your money. It doesn't make you any better of a person, so I hope your self-described snobbishness is based on something more substantive than the fact you paid a couple thousand dollars for your designer briefcase (which you could have bought a perfect copy of in Hong Kong for $20, by the way.) However you do have a point about Americans dressing like slobs when traveling, compared to other nations. In other nations where people are quite poor, and they are still dressed very nicely. It might be the only good clothes they own, but they wear them to go out in public. Americans stopped caring what other people thought about them a long time ago, which is reflected in just about everything you people say and do.
kellbelle May 4th 2010 8:43PM
Knowing a person at the ticket counter DOES work:) And they don't care if I look like I am about to wash my car!
lisa May 4th 2010 9:01PM
I KNOW for a fact that the way you dress will have an affect on getting upgraded to first class. Yes, indeed it will.
Ilene May 4th 2010 9:23PM
Another way to upgrade is with miles, after purchasing a regular coach fare. On one major airline, you can buy a coach seat and as long as the class of service is not in O or I, you can call in on the day of purchase and cash in 15,000 miles one way to upgrade to first, which is worth it on coast-to-coast flights for sure. (Read "upgrade rules" on your frequent flyer website's mileage plan info) Also, a girlfriend told me to pick one airline who's partner's you like, get their credit card, put every single purchase on it (even convenience store $3 purchases) and pay it off every single month. You won't believe how the miles accumulate! For booking a cruise on my airline site, they gave me triple miles for every dollar spent and they send special offers to double and triple your miles quite frequently. And I agree with Bill, if you have the time, dress nicely by throwing on a blazer and people treat you better when you're presenting yourself to an airline, hotel, store, whatever...it doesn't take much effort to kick it up a notch.
bonan May 4th 2010 9:40PM
I'm 73 and have some of the old age problems - stiff knee, when I need a restroom, I need it NOW, etc. Flew 1st class for the first time 2 years ago. Marvelous experience. Lots of room, almost a private restroom, nice lunch, nice attendants. I paid for it. It was just a couple of hundred more than regular and I'll deginitely go that way again. If I can't afford it, then I just won't go. Have though about buying two seats, but not sure about that. What do you think???
randall May 5th 2010 9:28AM
If you can't get first class - go for bulkhead seating or exit row seating. I am 6'6" and its almost impossible without 1st, bulk or exit.
sue May 4th 2010 9:51PM
My teen-age daugters and I were flying to San Diego and circled O'Hare for 1 hour, with no gate availible, having to refuel in Madison,Wisconsin, we missed our connecting flight. After getting off the plane I went to the next gate to see our options. The attendant clicked away on his computer and handed us 3 first class tix for a flight 2 hours later. We were NOT dressed up and had left Albany, NY bleary eyed at 5:30 AM. A real treat to be in 1st class.
Rick DeRoven May 4th 2010 9:58PM
I made Gold Elite on Delta this year for the first time after having been Silver for the past 6 years. So far this year I have flown 8 segments and been upgraded to first class on every flight. My tricks are to look for non-business type flights (evenings or weekends) and if at all possible I try to book a flight on a 757 (24 first class seats) as opposed to an A320 (16 first class seats). Been working for me so far. Will definitely make sure I maintain Gold even if I have to do a weekend round-trip to Europe before the end of the year. Also, we rarely check luggage anymore. Credit to my wife for teaching me how to travel anywhere for a week using a roll aboard in the overhead, a hanging val-pak in the forward closet, and a back pack under the seat. Just went to Bermuda for a week like that, and I still didn't need to wear everything I brought with me.
AUSTIN May 4th 2010 10:10PM
My dad is a frequent flyer on, um... I think AA... The only thing he gets is the occasional free drink voucher... But some airlines are more stingy then others
biene May 4th 2010 10:17PM
Dressing the part definitely does NOT hurt. I work at the check-in counter for an international airline. While it is true that most upgrades are handed out according to frequent flyer status and fare class, there are those odd days where we are literally searching for people to upgrade. There have been numerous occasions where all of our elite status holders were already in a higher class and there were not even high fare classes to choose from. My supervisors have frequently asked the check-in staff to keep an eye out for well-dressed individuals who would be suitable for an upgrade in cases like this.
Maybe it sounds a bit elitist, but why upgrade someone who looks like they just came in from doing yardwork or just rolled out of bed? So, "dress for success" - it may not be a sure-fire way to score an upgrade, but it certainly doesn't hurt!!
JOHNNIE May 4th 2010 10:19PM
How lucky was I? When we used travel agents, mine was friends with the Supervisor of the British Airlines check-in counter crew. I would stand in line with my crummy little $700 ticket. When I got to an agent I would ask for Mr. XXX XXXXXXXXX. In a split second everything changed. Someone was by my side to take my carry-on and over coat and take me to the First Class lounge. Not always, but 3-4 times someone would come and get me, take my bag and coat and walk me right on the plane and get me settled in my seat. I would always be in Club. Great seat, wonderful food, excellant service, freebies, luggage waiting when you got to the carousel and right down to fresh flowers in the lavatory. Last I checked, these seats were around $4000 and I would get every perk with my little $700 ticket. Again, amazing service. When leaving and taking a taxi from the Savoy, when I would arrive at Heathrow a uniformed Savoy employee would open the cab door and say "Hello Mr XXX, I'm here to help you" Obviously the Savoy called the airport employee and gave them the cab number. Inside we waited in no lines. He put me ahead of everyone and again, I would get put in Club. I've done this over 15 times. I'm spoiled. Coach is misery now, but I have good memories. .