Apparently Germans really like to visit New York City. How else to explain a new Big Apple-inspired menu of cupcakes, now appearing at McDonald’s restaurants across Germany? According to food website Eater, the new German cupcake campaign features sweet desserts named after New York’s “tourist hot-spots,” including Chelsea, Central Park, SoHo and the East Village. The campaign appears to be a tribute to the New York’s never-ending cupcake craze, inspired by famous bakeries like the perpetually crowded Magnolia Bakery.
Each cupcake also comes complete with a trendy description and suitable New York-style “hipster” mascot. Did you know for instance that the East Village is home to all of the city’s most famous artists? Maybe 30 years ago. Even if it’s slightly off the mark, it’s always interesting to catch a glimpse of another culture’s take on your own. In a way, famous cities like New York have become global brands, exporting their cupcakes, t-shirts and grocery stores around the world.
Anybody seen these on the menu on a recent trip to Germany? Share your thoughts in the comments.