Vacation homes and social media worth a million dollars

Did someone mention a travel slump? Second Porch, up in Portland, Oregon, must not have received the memo.

Damned memos.

The new company just picked up $1 million in A-round financing (an early round, for those not of the finance world) which was led by the Oregon Angel Fund. Translation: a few people are making a seven-figure bet on a travel company in a shitty market. And I think it's pure genius. Now is the time to make a play in the travel market, as there's nowhere to go but up. Also, Second Porch has a nice social media connection which is not only all the rage with the kids right now (and the Baby Boomers and everyone else, for that matter) but has demonstrated continued potential for the travel and tourism industry.

The premise behind Second Porch is straightforward: these guys want to harness the power of social media to make it easier for you to book a vacation home. The company has put together a free Facebook application – a portal into the vacation home rental process. End-user ease, however, is only part of the plan. Second Porch CEO Brent Hieggelke says, "The typical Facebook personal network comprised of 'friends of friends' reaches almost 17,000 people, all of whom can be vouched for by a friend in common. For a homeowner, this is an obvious opportunity to find prospective guests to rent to with a higher level of comfort and peace of mind."

Right now, Second Porch has only 1,100 fans and 2,450 users ... but give it time. A million dollars buys a lot of friends.

Filed under: North America, United States, Internet Tools