Fairmont asks for a dollar, offers the ocean

Next month, look for something new coming from kitchens across the Fairmont chain. Chefs at these upscale properties will be showing off their skills not only with seafood but the sustainable variety. So, when you cut into your fish of choice, you'll be experiencing both culinary and environmental bliss. Throughout April, Fairmont will be inviting guests in its dining rooms do donate merely $1 to the National Geographic Society to support ocean conservation and other sea wildlife initiatives.

Seriously, only $1. Is that too much to ask?

I've been a big fan of Fairmont's corporate social responsibility initiatives for a while, and since I enjoy seafood, I'm particularly fond of this latest measure. The move will help to preserve aquatic habitats without detracting from your dining experience – something we used to call a "win-win" back in my consulting days]. If you aren't staying at a Fairmont, find one near your home and dash off for a great meal.

And please kick in the extra buck.

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