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Airline buys competitor's cheap seats so you can't
You have to hand it to Climber Sterling, a Danish low cost carrier. When they found out that their competitor, Norwegian Air Shuttle was launching a massive fare sale, instead of letting consumers go out and buy the dirt cheap tickets they scooped them all up. Using a series of fake names and a lot of keyboard stokes, the airline was able to purchase over 650 seats, successfully preventing hundreds of travelers from getting in on the deal and in all probability, sending some business back to Sterling.It's a clever trick, but highly noncompetitive and kind of low, and the airline's CEO officially apologized to its competitor, saying that the employees acted independent of the company's knowledge. It's worth noting that two of the airline's board members were also in on the operation, so one wonders how sincere that apology was.
Think that this has ever happened in US?
Filed under: Business, Airlines, Budget Travel, News
Reader Comments (Page 1 of 1)
danilo Mar 14th 2010 2:49PM
No questions about it! But it's been done in other areas of businesses. Real Estate market, Auto manufacturers, and even stock market.
That's why they have the expression..."Buy Low -Sell High."