Westin Hotels & Resorts have teamed up with Amazon to deliver the first hotel branded storefront for the popular online retailer.

Westin started selling its own merchandise ten years ago, and since then they have sold nearly 40,000 Heavenly beds, 100,000 pillows and more than 10,000 of their Heavenly spa amenities.

That kind of retail success is very impressive, and it makes sense for them to turn to Amazon to continue the trend.

Starting March 1st, fans of Westin products can head to Amazon.com/Westin for an assortment of brands such as Gaiam, Kate's Paperie, Tea Forté and Riedel. Of course, the Amazon Westin store will also be home to the Heavenly bed and other Westin signature retail products.

To celebrate the launch, Westin guests with two mid-week stays between February 22nd and May 13th 2010, will receive a $100 Amazon gift card. To be eligible, you will need to register for the promotion at westin.com/balance before booking the stays.

As someone who is a huge fan of the Heavenly bed, I'll certainly be checking it out as soon as the Amazon store opens on March 1st.

Filed under: North America, Hotels and Accommodations