Giving back feels good: 600,000 signed up for Disney volunteer days

Maybe it's a sign of the times or maybe it's a sign of things to come, but either way it feels good to give back -- just ask the 600,000 people who have already signed up for Disney's volunteer days.

Disney Parks kicked off 2010 with a new promotion: volunteer and get one-day free admission to Walt Disney World. During a press conference today in Orlando, Disney announced that just six weeks into the promotion it already had 600,000 volunteers signed up to give back. Disney is aiming for 1 million volunteers and at this rate, it's possible their dream just might come true.

The concept is simple:

• Sign-up for an approved, one-day community program at the HandsOn Network via the Disney Parks homepage
• Once you've completed your day of volunteering, you'll get a voucher for a free day at Disney

Disney started this campaign after a revenue decline of 2% last quarter. Looking for a way to bring more families back to the Magic Kingdom, Disney cooked up this promotion, which benefits both the park and those less fortunate. It's no secret the parks are pricey, so offering free admission to Main Street USA is a draw for any family looking to save a few dollars.

[via WalletPop.com]

Filed under: Activism, North America, United States, Consumer Activism