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Omni to launch new luxury brand of hotels
Move over Marriott and Hyatt, Omni wants to share some space. Seems the big-hotel-chain-turned-small-boutique-brand concept is taking off and Omni Hotels is jumping on the bandwagon - Omni's new luxury hotel brand, Mokara, will open this April in San Antonio.The Watermark Hotel & Spa is being branded as the first in Omni Hotel & Resorts' new line of luxury hotels. Watermark is one of San Antonio's most recognized hotels, and the folks at Omni say the rebranding and new Mokara name will only help drive more guests to San Antonio. We'll watch and see what happens...
While limited details are available right now, we'll keep a close eye on Omni's new concept and how it fares next to Marriott's Autograph Collection and Hyatt's Andaz properties.
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Filed under: North America, United States, Hotels and Accommodations
Reader Comments (Page 1 of 1)
Chris Feb 3rd 2010 9:35PM
Why does everyone feel just by attaching luxury to their name... makes them a luxury hotel? How do you care a Four Seasons or Mandarin to a Hyatt Andaz or a W?
Melanie Nayer Feb 3rd 2010 9:39PM
I think that's the point of the lesser-luxe hotels - to try and get compared to the Four Seasons and Mandarin's of the world. They've been labeled as 'inexpensive' for so long, and most people don't associate 'inexpensive' with luxury, so by adopting a new brand and spiffing up their rooms/image, the hope is that travelers will re-consider when looking for a luxury hotel room. Obviously, you can't compete with some brand names, but I give the Hyatt's, Omni's and Marriott's of the world credit for trying to appeal to another niche market.