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Salt Lake City uses Facebook contest to get you psyched
According to Inside Facebook, the #1 Fan Sweepstakes isn't the first push that the Salt Lake City CVB has made on Facebook. Rather, it reflects the lessons learned from previous efforts. Says Shawn Stinson, Director of Communications for the CVB, "We started with a number of different Facebook fan pages: ski, visit, genealogy, meetings, and that didn't work. It was too littered. So we went to simply Visit Salt Lake." The straightforward approach is anchored in this new initiative. According to Stinson, "This contest in particular is being used to drive an increase in our fan base because we are looking to distribute more and more information via Facebook."
The grand prize is a ski trip for two that is packed with extras beyond airfare and lodging: ski passes and a FLIP video camera are included, and the winner is expected to shoot video for a blog about the trip. Other prizes include a set of Dynastar skis and bindings, a two-day Ski Salt Lake pass valid at any of the four resorts in Salt Lake and 20 Ski Salt Lake belt buckles and t-shirts.
Are you a fan of Gadling on Facebook yet?