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Air New Zealand thinks THIS is an economy seat? (with video)
Well, Premium Economy, at least. But we've sat in Business Class seats that weren't this comfortable.Air New Zealand currently offers a Premium Economy cabin that offers a larger selection of meal options at a much higher quality, nearly approaching the level of service seen up front in their Business Premium cabin. It's likely one reason they were awarded ATW's Airline of the Year for 2010. But they don't seem ready to give up the title for 2011.
Space Seats
With their new Premium Economy "Space Seats" which enter service in November of 2010, the airline has managed to match their seats to the enhanced meal service. The combination could even rival the business class sections of other airlines.
Premium Economy passengers can reserve a seat based on their requirements for privacy or if they're traveling with a partner, they can choose a more social arrangement. They do this by installing two different types of seats in the Premium Economy class.
Inner Space
The center seats face outward at a 23 degree angle and are called "Inner Space." The two armrests in the middle of these seats can be lowered to create nearly enough room for a third person to sit, which could be helpful for a family flying with an infant.
With the armrests up, two people could share a meal or play a game of cards on the center console, with room for at least one person's legs to fit underneath, like a small table.
Outer Space
The "Outer Seats" also point at a 23 degree angle and face the windows. With the new, larger 787 windows that are coming-depicted in the mockup pictures-these seats will be perfect for those who enjoy looking out. It felt a little like sitting on the front porch in a chair while taking in the view.
Another improvement over the current Premium Economy is the ability to recline without impeding anyone else's space. And when the person sitting at the window is ready to get up, there's enough room for the passenger at the aisle to pivot their legs to allow access. The seat width is now three inches wider at 20 inches, but there's no obstruction, such as a fixed armrest on either side of the seats, so it feels even wider.
Gallery: Air New Zealand's new premium economy cabin
"Otto" Pilot
Since there are now foot rests built into the seats, a stuffed foot rest that Air New Zealand has coined "Otto" which is short for ottoman will be provided. Ed Sims, the project manager on this effort remarked, "We readily anticipate that these will get stolen in huge numbers."
Just like the rest of the cabin, Premium Economy will feature snacks on demand which allows a passenger to order complimentary drinks or snacks in between meals via the in flight entertainment screen.
The IFE screen is a pull-out, 10.6" screen that provides more content than the current 8.4" system, such as an expanded range of kids shows, exclusive offerings and a viewers recommended section. Applications such as hourly updated weather will be featured on the new graphical user interface that was designed by Air New Zealand.
A USB port or iPod connector will allow passengers to view their own content they may have brought with them. This will also be offered in the standard Economy class as well. No word on device compatibility, but the iPod and iPhone are sure to be on the list.
While looking at the innovative seats for each cabin, I couldn't help but wonder where I'd prefer to sit. I suspect it will come down to who I'm flying with. If I were traveling with just my wife, the center, or "Inner Space" seats in premium economy would be preferable.
If we brought along our two kids, I'd love to try the two standard Economy center seats for us while the kids could take up the outer Skycouch seats for sleeping.
And if someone else is paying for the trip, well, there's just no other option than to give the Business Premier cabin a try. Because if they consider these seats to be just a step up from their regular Economy seats, then wait until you see what they've done with their Business Class seat. We'll have a review for you next week.
Gadling was briefed on the Space Seat prototype Tuesday at the Hangar 9 facility in Auckland, New Zealand. See it for yourself:
Filed under: New Zealand, Airlines, Video










Reader Comments (Page 1 of 1)
Anhtuan D. Jan 29th 2010 4:05PM
man...all the airlines were like this. especially when i was back in my consulting days.
explosion Jan 30th 2010 1:21AM
I have flown on Air New Zealand about6 times and am ALWAYS impressed with the comfort of their planes, the professionalism and courtesy of their airport personnel, and the outstanding service onboard the flights. I look forward to flying them again with their new cool, comfy looking seats!
Master Shake Jan 30th 2010 8:36AM
Just about EVERY other civilized nation these days has better airplanes than the United States. It is just one example of how America is turning into a third world country. Actually more like a cross between Mexico and Soviet Russia.
JD Jan 30th 2010 3:01PM
Hey MasterShake, it's the current state of the freemarket, capitalist economy. Something's gone horribly wrong with it. Competition used to be a good thing for customers. There used to a corrolation between great products and services and success in the market. Lately it's become about how to make everything so cheap and crappy with customers who have no options for betterment with any other sellers, that crap is all that's left to us.
Master Shake Jan 30th 2010 3:18PM
JD - New Zealand also has a freemarket capitalist economy. The problem is that the United States started to allow corporations to get so big that they are virtually monopolies. This is the legacy of Reagan if you study the actual history. Not to mention 20 years of the Bush dynasty (8 years of old man Bush as VP for Reagan, then 4 years of him as President, and another 8 years of his halfwit son as President). Look at what happened to America during that period. You went from being the leader of the world's economy, to being one step away from a bankrupt imperial police state, with so many enemies now that you spend a fortune now on security measures that weren't necessary before this era.
JD Jan 30th 2010 8:30PM
Most of you are too young to remember when flying was so much fun and pleasant that, those of us who could afford it, sometimes went down to the airport to buy a ticket on the spur of the moment to anywhere that suited our fancy, just for the pleasure of flying somewhere. Flight attendants were attendant. Politeness ruled. There was reasonably good hot food, and drinks for a buck or two. All the free soft drinks, coffee, tea or water you wanted, just for the asking - and which was often offered as the stewardesses passed by. And there was legroom, oh joy, the legroom. The seats were soft and articles were written about the fashion designers being recruited to design custom fabrics and create fleet makeovers. So many people enjoyed flying that many airlines offered a program called the unlimited mileage pass - similar to a Eurail Pass. Pay one price for a ticket with a time limit and fly anywhere you want as often as you want for that time limit. I paid $800 for one once on Eastern Airlines. For three weeks I flew anywhere I wanted. I went to visit college friends in Atlanta and Aspen. I went to New Orleans and spent a day listening to Jazz in the French Quarter. I went to Cancun and Chichen Itza and the Mayan ruins near Merida. I visited my parents in Florida and I finished up with a few days in the Bahamas. Fourteen flights in three weeks for $800. Is Air New Zealand attempting to return to the good old days? Do they have some new information that the other airlines don't have? Who knows? All I know is that, aside from the high-tech advancements in seating design and functionality, this story is not new, it's good old news.
kevin Jan 30th 2010 6:42PM
Uhg, look how dirty and worn American Airlines planes are now.
teri Jan 30th 2010 10:59PM
love it
I am tired of flying 3-4 times a year on Qantas and AA and in spite of having been loyal, also a paid club member,etc--cannot even acess my miles for upgrades (none available) and then get couped up in a narrow economy seat
I will switch to Air NZ forsure!!!
dave Feb 4th 2010 5:25AM
Premium Economy isn't Economy (Coach). It's more like business class. Similar to Virgin Atlantic's Premium Economy class.
Lyn Jan 31st 2010 2:39PM
Seats like this would be HEAVEN, especially since the last 2 times I've flown my seatmates were very large and took up about a third of what I'd thought was my seat -- past the armrest! No way they could have done that with these seats. Will keep Air NZ in mind for a future flight.
Snife Feb 2nd 2010 5:23AM
These seats do look great, angles and offsets are certainly what has been missing in premium economy in terms of getting personal space (more often than not i get sat next to armrest hogs, people that sit with their legs wide apart or think its acceptable to read a broadsheet newspaper by opening it as wide as it can be) but is there any indication of the pricing premium for these?; a normal premium economy row has 8 seats, these look to have 6 maximum so i'd be concerned that the price might start approaching business class territory