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Nokia Green Explorer -- discover a new way to be an eco-friendly traveler
During my visit to the 2010 Consumer Electronics Show, I came across an interesting eco-friendly product from mobile phone maker Nokia. Their "Green Explorer" site is part destination guide, part eco-friendly guide, and part mobile guide service. The site covers all continents, and offers content from Lonely Planet, the WWF, UNESCO, routeRANK and TripSketch.
The end result of these 5 companies working together is a single "portal" of eco-friendly travel information, user submitted guides and photo galleries of each destination. The guides cover the basic things you'd expect, but adds information like the UNESCO world heritage locations, WWF eco facts and a green trip planner which allows you to calculate the most eco-friendly way to get there.
Because the site is part of the Nokia OVI labs, you can even tag locations and routes, and save them to your Nokia phone. Combined with the recently announced free navigation service and Lonely Planet guides from Nokia, you can turn your phone into an eco-friendly GPS unit. Add the Nokia CO2 offset application and you can create a pretty impressive green travel companion.
The user submitted content on the Green Explorer site is pretty limited, but the site is still quite new (and in beta phase). Once more people start adding their own content, the Nokia Green Explorer has the potential to turn into something very impressive.
Filed under: Ecotourism, Internet Tools, Consumer Activism
Reader Comments (Page 1 of 1)
Kevin Evans Feb 1st 2010 9:56AM
You've got to give Nokia credit for trying to keep in the race with Apple and Google.
On the topic of green route planning, Zoombu (http://www.zoombu.co.uk) have a pretty good route planning tool that let's you sort by greenest, cheapest and quickest.
Also, TheTravelEditor.com just launched 'It's a Wild World', with reviews of wildlife and ecotourism destinations as well as details of packages from selected tour operator partners. http://www.thetraveleditor.com/readabout/Ecotourism/
It's aimed at the wider holiday market, not just wildlife enthusiasts. We want to bridge the gap and make our readers aware that wildlife tourism isn’t just for enthusiasts. It can also be part of a general holiday, combined with luxurious spa treatments, sailing and yoga.