I'm personally not sure this is the best direction to go, sure I love upper class flights (i generally always fly virgin when possible but normally in economy/premium) because you have the bed, but what makes the bed good is the extra space, not simply lying flat; with these you don't really get much extra space and I see it benefitting so few people that its not going to revolutionise anything. It is possible to get a good sleep in a chair but the focus should be on making the chair as comfortable as possible; staggering the chair design (not like ANZ concept photo) so that everyone has a place to rest their head is a good start and all chairs should recline into your own space like cathay pacific so your reclining doesn't affect the person behind you but most importantly the chair material needs to change, they need herman miller to design the chairs, I could happily sleep in a reclining aeron or embody chair more than I could on these cramped beds.

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