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Holiday Inn's human bed-warming services
"Like having a giant hot water bottle in your bed" is how Holiday Inn spokeswoman Jane Bednall described the idea to Sky News.
Of course, it's been a cold winter in London so we'll give Holiday Inn props for coming up with a creative way to taking the chill out of the air. However, while medical professionals claim a warm bed helps you fall asleep faster, there is something to be said for you bringing the heat yourself - consider it a romantic start to your Valentine's Day weekend.