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Ryanair still serious about transatlantic plans -- but stays realistic
In a recent interview with a Dutch newspaper, Ryanair founder Michael O'Leary sat down to discuss the future of his airline. The fastest growing airline in the world still operates out of a tiny office complex in Dublin, with no intention of moving to the kind of slick all-glass towers his competitors fill. When asked about the crisis in the aviation world, he laughs - "what crisis". In 2009, the Irish low cost carrier transported 66 million passengers, up from 58 million in 2008. But better yet - they managed to double their profits. In just under 6000 square feet, the airline takes care of their sales, marketing, HR and web site management. Nobody uses email to discuss anything - they believe that getting up out of your chair and walking to the person in question is far more efficient.
In 2009, the average price of a Ryanair ticket was just 28 euros (about $40). Even with those low prices, the airline can make a profit. The key to their success, according to O'Leary, is to use smaller regional airports and to stick to a very simple principle - your ticket get you a seat and nothing else.
Ryanair has often been the source of jokes, mostly started by the airline itself. When they say they'll add a coin slot to airplane bathrooms, people laugh, but O'Leary is dead serious. In 2010, they plan to remove some of the bathrooms on their planes, giving them room to add more seats. With just one bathroom and a coin slot, ticket prices can once again go down a little.
O'Leary also revealed that he'll hand over control of his airline to someone else in two or three years. Despite his success, he dislikes the aviation world claiming "profit margins are slimmer than at the local grocery store".
When asked about his transatlantic plans, he still insists that the airline is serious - it won't be part of the current Ryanair, but flying a plane full of people from Europe to the US should be possible for around $15 per ticket. Like in Europe, a transatlantic Ryanair would most likely make use of smaller regional airports. If he ever pulls this off, he admits that he'd need to do it in one big blow - lots of planes, lots of destinations. Given how successful O'Leary has proven to be, I don't think anyone in the aviation world should ever doubt he can succeed.










Reader Comments (Page 1 of 1)
Rachel Jan 17th 2010 4:23PM
If it would only cost me $40 to fly from Las Vegas (home) to Mpls (parent's home), I would be willing to pay the bag fees, and bathroom fees, and any other fees they can think of. Unfortunetly, flight are closer to $150 each way, at which point I refuse to pay all the add on fees. Instead, I fly Southwest exclusively, even if the ticket price is higher than another airline.
Brett Tabor Jan 17th 2010 7:23PM
If they fly transatlantic flights to smaller regional airports, how will people clear customs?
M-D Jan 18th 2010 4:05PM
I was wondering that exact same thing. Smaller regional airports, like the ones used by RyanAir in the UK and Europe, don't have CBP facilities to process international travelers. I imagine the same is true at outlying airports on the other side of the Atlantic.
There's also the issue of aircraft. RyanAir's fleet is made up exclusively of 737-800s; if memory serves, the 738 doesn't have the fuel range to make a transatlantic run. Unless they added some 757s or 777s to their fleet, all RyanAir flights would have to make a fuel stop, which adds to the overall cost of the flight.
Patrick Jan 17th 2010 7:26PM
if They can connect me from Toronto Island Airport to Europe for under $350, i'd be all over that
Will Jan 17th 2010 10:23PM
Ryanair transatlantic? Sounds like the most uncomfortable 8 hour experience a person could have. The only drink they serve in the cabin is Haterade.
rodrigo Jan 20th 2010 9:25PM
What makes you think that smaller airports in europe dont have customs or police checking your stuff, its the same, just in smaller airports its faster than in the big ones like stansted, baratas (madrid), amsterdam, where you have to be at least 4 hours, the checks are the same. The one that they do in valladolid are the very same made in standsted.