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CW network to launch series on Virgin America flight attendants

Have you ever wondered what Gadling's resident flight attendant Heather Poole does in her spare time? It's the stuff that legends are made out of -- or maybe TV shows. That's what the CW is banking on as they prepare to launch their new series called 'Fly Girls' this spring, in which they follow a hand full of Virgin America flight attendants around the country, working on planes, dating rockstars, hitting up parties and enjoying the life of young jetsetters.

As a recent article in the LA Times puts it, think Gossip Girl meets The Hills -- in the airline industry. The perfect recipe for drama, right?

As to Virgin America's role in the overall series, they're trying to stay hands off. That same article quotes Porter Gale, the VP of marketing as keen on letting the production crew do its thing without any egregious VX branding or advertorial throughout the series. Good call.

Having personally met two of the crew around which this series is based I'm interested to see how their personalities filter through CW. In real life they're fantastic, friendly people and my hope is that the camera doesn't change this.

Either way, 'Fly Girls" premiers in March, at which point you can see Louise (left) and Mandy (right) in action. Keep an eye out for them in the skies in the meantime.

Filed under: Business, Airlines, News

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