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Canada can't handle the The Beaver
Okay, so Canada finally got the joke. The country's second-oldest magazine, The Beaver (yes, it is SFW), is changing its name. Apparently, according to Reuters, the name has an "unintended sexual connotation." It's more than just the jokes, though. Internet filters have blocked access to the history journal because the vast majority of people associate The Beaver with ... well, you know.The Beaver first came to Canada in 1920, published by the Hudson's Bay Company, which was a fur trader at the time (now it's a department store chain). Since then, The Beaver has found broader appeal by stretching to include other issues. To reflect this new focus -- and get people to stop snickering -- the publication's name will be Canada's History. This will commence with the April issue of the magazine.
The name change could also come with an increase in circulation. According to Mark Reid, the magazine's editor-in-chief, "Market research showed us that younger Canadians and women were very very unlikely to ever buy a magazine called The Beaver no matter what it's about."
Duh, Mark. Of course they won't buy a magazine called The Beaver. They'd read it online.
[Photo by stevehdc via Flickr]
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Filed under: North America, Canada, News
Reader Comments (Page 1 of 1)
McSame2008 Jan 15th 2010 8:53PM
They failed to mention that they considered renaming the magazine "Snatch" magazine.
AP Jan 15th 2010 9:33PM
They coulda called it "The Hoser", eh?
Steve Jan 15th 2010 9:59PM
Maybe they could call it the Pussy and have a centerfold of cougars and other large cats. Humans have a zillion names for genitalia, because we are fascinated by them. Go ahead and name the damned magazine the Beaver. Every year in the Pac 10, the Beavers play the Trojans. We call people dorks, which is a whale's penis. This is just too politically correct for my taste. Next thing you know, roosters will not be called cocks anymore. Heck, just pronounce AOL and what have you got? We just had two presidents named Bush, who surrounded Clinton, I might add. We have a football star named Butkis. Well, duh, what does that mean? If your mind is in the gutter, you will see dirty words everywhere. Isn't that right, Mr. Lipshitz? Wait, don't eat that taco?
ERIC Jan 18th 2010 3:46PM
My surname is Allcock! The men think its funny but I do not care because most girls try to find out and boy, am I a happy man! Hope the missus dont find out!
mcsame2008 Jan 15th 2010 10:11PM
haibuqilai is disgusting
marmmac Jan 15th 2010 10:29PM
I live in Beaver Falls, PA...... which is down the river from Beaver, PA
Gene Jan 16th 2010 11:50AM
And don't forget Beaver Stadium where the Nittany Lions play.
me Jan 15th 2010 10:52PM
You have got to be kidding me...people getting twisted about *^@* is getting ridiculous. If we are not rewriting history to be politically correct, we are renaming nature magazines because of a antiquated...yes old sexual connotation. The head case count continues to rise :)
Gary Jan 15th 2010 11:08PM
I read somewhere that a gent from Toronto actually trained his penis to turn the pages of Beaver as he read through. I'm to this day, still amazed.
Messa Jan 16th 2010 4:28AM
I'm sure Mr. and Mrs. Cleaver along with their oldest son, Wally, would have liked to have known about the "meaning" of this word before nicknaming their youngest family member. To me, a beaver is a small animal and even if it did mean a female body part, what's wrong with that? Last time I checked, a lot of peope loved that body part. We're not Puritians anymore, people.