Click on a label to read posts from that part of the world.
Canada can't handle the The Beaver
The Beaver first came to Canada in 1920, published by the Hudson's Bay Company, which was a fur trader at the time (now it's a department store chain). Since then, The Beaver has found broader appeal by stretching to include other issues. To reflect this new focus -- and get people to stop snickering -- the publication's name will be Canada's History. This will commence with the April issue of the magazine.
The name change could also come with an increase in circulation. According to Mark Reid, the magazine's editor-in-chief, "Market research showed us that younger Canadians and women were very very unlikely to ever buy a magazine called The Beaver no matter what it's about."
Duh, Mark. Of course they won't buy a magazine called The Beaver. They'd read it online.
[Photo by stevehdc via Flickr]