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Playboy makes a play for South Beach hotel
There's a whole new kind of sexy coming to Miami's hotel scene. Rumor has it, Playboy wants to buy out the struggling Sagamore hotel giving the Playboy Bunnies and of course, paying hotel guests, a new place to call home (at least for a night).
The Sagamore, located on trendy Collins Avenue, has apparently missed its last three mortgage payments, and Playboy wants to come to its rescue. And why not? The Sagamore has prided itself as an artsy, luxury South Beach hotel complete with 93 one- and two-bedroom suites, a penthouse and 900-square-foot bungalow suites with spiral staircases and connecting bedrooms, which I can only imagine mirrors something similar to the Playboy mansion.
At the news of the Sagamore's $31.5 million foreclosure lawsuit, Playboy put plans in motion to market a version of its popular Las Vegas Playboy Club in South Beach. Playboy founder and icon Hugh Hefner, and his brood of beauties, are said to be adding their own redecorating on the hotel suites. Guests willing to pay a premier could sleep in a redesigned Hugh Hefner suite.
What are the chances Hef brings his riveting E! TV Show "The Girl's Next Door" to South Beach? Seems likely... if plans for the Playboy takeover go forward, the Sagamore will trade in its lavish art scene for bunny-clad waitresses and VIP lounges, according to reports in Florida's Sun Sentinel.
No official announcement has been made but you can be sure we're watching this transaction closely. If the Playboy financing goes through, things could get even steamier on South Beach.
Photo credit: Caballero, Miller/Getty
Filed under: North America, United States, Hotels and Accommodations
Reader Comments (Page 1 of 1)
peter Dec 15th 2009 9:50PM
another don trump, broke and decrepit. no legs. hef your gals are leaving you to marry afro american basketball players, that is a certain sign you are kaput.
Denise Dec 15th 2009 10:49PM
Heck this old perve fart is still alive?
Jay Dec 15th 2009 11:12PM
Good for Hef! He uses the Brentwood Mansion for a lot of good, hosting charity benefits and so forth. You go ahead and denigrate him all you want. The man helped free our culture from the straitjacket of puritanical thinking. I don't always agree with him, but Hugh Hefner is worthy of more respect than you are giving him.
katie Dec 15th 2009 11:36PM
they need to foucs on charidy events more than making them selves bigger
Edie Dec 16th 2009 12:20AM
Well those bunnies better be ware of the Tiger that's lurking around Florida.
Circus Tim Dec 16th 2009 1:13AM
Playboy isn't doing that well, circulation way down, unless Hef declares it an indian reservation, no gambling. Back is 70's I had a playboy key, they made a big push to get guys to pay fee's in advance. If I remember normall fee was $ 40.00 but if you paid a Hundred you got a gold key card good for 5 years. Two months after paying they closed all the clubs and if you complained they gave you a one year subscription.