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In Japan, they bathe in beaujolais
At the Hakone Kowakien Yunessun Spa, a hot springs spa resort in Hakone, Japan, they've just celebrated the yearly uncorking of the new wine by pouring bottles and bottles of it into an open-air hot spring bath. The result is happy people in hot pink watered wine stinking of booze and loving it. Photo here.
Much like the way chocolate used all over the body in spas delivers endorphins without the calories, bathing in wine surely delivers antioxidants through absorption. It probably also gets you a little drunk, but just in case, they sip the wine while they're in there, too.
This is an annual tradition (this was the fourth of their little bacchanals), so wine lovers, make your reservations for next year.