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Everyone wants to go to the U.S.: posts highest scores in brand survey

by Tom Johansmeyer (RSS feed) on Nov 6th 2009 at 8:00AM

Step aside, Australia: travelers now prefer the United States. A report by consulting firm FutureBrand shows that the United States' Country Brand Index topped Australia, which usually has the top spot. The survey collects the thoughts of around 3,000 international business and recreational travelers, measuring how various countries are perceived. The report credits President Obama with driving the increase, since a decent dose of anti-American sentiment around the world put some pressure on the countries performance in the rankings.

The United States ranks best as "ideal for business," but it lags in many of the 29 other categories. Japan and the United Kingdom score higher for nightlife, and Singapore beats the United States as a shopping destination.

Even with the high score, the Department of Commerce expects visits from abroad to fall 8 percent this year, thanks to an awful global economy.

Interested in seeing the whole top 10 list? Check for it after the jump.

1. United States

2. Canada (hosting the Winter Olympics next year)

3. Australia

4. New Zealand

5. France

6. Italy

7. Japan

8. United Kingdom

9. Germany

10. Spain

[Photo by Diacritical via Flickr]

Filed under: North America, United States, Australia

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