Shanghai to get a Disney theme park: Does it need one?

For example, not only is the Pirates of the Caribbean ride now one more place to get a Johnny Depp fix as Captain Jack Sparrow, it's a marketing tool for all things having to do with the movie. As Depp, aka, Captain Jack Sparrow makes appearances throughout the ride, and then talks so provocatively right before the end, the connection to the movie is not subliminal advertising--the type where an image triggers off our subconscious.

Nope, by the time we climb out of the ride at the gift shop, it's no surprise to see shelves laced with every sort of Pirates of the Caribbean merchandise that has ever been cranked out. (Ironically, most of it is probably cranked out in China.) There's no other way to end this particular ride but to push on through the gift shop, not the easiest thing to do without a purchase when one has a child in tow who now has Captain Jack Sparrow on the brain.

Disney is hoping that the Chinese families who fork out the money to enter its theme park will leave wanting more Disney. DVDs, video games, touring musicals and more are the perfect Disney fix for creating some of Disney's magic back at home.

For the Chinese government, the hope is that Disney in Shanghai will provide tens of thousands of jobs for people who are in need of viable employment.

Because it is possible to teach an old dog new tricks sometimes, this Disney park will incorporate Chinese history and stories into some of its attractions. Many classic Disney rides will be included. I bet Captain Jack Sparrow will be speaking Chinese. Ni hao, Johnny!