Tailor your stay to you at the new Phulay Bay Ritz

Imagine passing into the new year in the newest Ritz-Carlton in the world. On December 22, 2009, the company will open a new property, Phulay Bay, in Krabi, Southern Thailand. This is the world's first Ritz-Carlton Reserve, an upscale brand targeting affluent travelers. It will consist of 54 villas and a pavilion boutique hotel.

"Ritz-Carlton Reserve will feature signature, one-of-a-kind boutique resorts positioned in unique settings, each with a distinctive personality and sense of place reflecting its history and culture," said Simon F. Cooper, president. "A refuge from the expected, Reserve is for travelers seeking to discover a singular location and peerless resort that will offer guests' exotic, hand-selected 'hideaway' destinations in a relaxed, casually elegant atmosphere. Phulay Bay in Thailand is a natural choice for the first Reserve," he continued.

The experience at Phulay Bay will be focused on personalization, with guests able to "design" their own visits. If you're looking for a meditation class with local monks, trekking by elephant or a sea plane tour of the region, the staff will put it together for you. Discretion is valued, with high aubergine walls and dense trees providing something of a barrier against the pressures of the outside world.

Filed under: Asia, Thailand, Hotels and Accommodations