Click on a label to read posts from that part of the world.
Why people aren't flying. (Hint: It's not just the fares)
A recent reader poll by Consumertraveler.com crowned Southwest as respondents' favorite airline, with 71 percent saying that service was the reason why. The same poll revealed that "comfortable seating" was the main reason consumers who chose JetBlue as their favorite did so.
Airlines are losing money ($11 billion worldwide this year, according to one estimate), fewer people are flying, and, despite capacity cuts, the average fare paid is going down. Now one would think that if you have fewer seats to sell you'd be able to charge more for those remaining. But while scarcity pricing works in most other industries, it appears not to in air travel. The airlines park planes in the desert, but fares stay the same on most routes or go down (depending on which statistics you believe, average ticketed fares have fallen about 20 percent this year compared to last, far more than prices have dived in most other industries). So why is there insufficient demand for air travel?
Airfarewatchdog believes that a lot of people aren't flying because, to put it bluntly, flying is a big PITA. If air travel were a better experience, we believe, more people would take to the skies, even at higher fares. But, of course, improving the product will cost money that the airlines don't have and we'd all have to pay higher taxes to fix our antiquated air traffic control system.To test our theory, we're running an admittedly unscientific poll asking readers, "If you aren't flying as much as you used to, what's the number one reason why?" The options are:
- "Fares are too high"
- "I'm afraid of losing my job"
- "Air travel is a pain what with all the delays and fees"
- "None of the above"
But it's not just the raw numbers that are interesting. We also asked for comments, and that's where things get revealing. I think we got one email complaining about high fares (not surprising since fares are trending down), but dozens lamenting the sorry state that air travel finds itself in. People are, to put it mildly, fed up.
Paul Schrodt writes from Columbus, OH, "I used to fly during the winter months to Florida. Now, because of fees and other airline shenanigans I just drive, and enjoy the trip a whole lot more. Let's let the airlines suffer until they come to their senses again!" Whew.
To be fair, several respondents complained about hassles beyond the airlines' control. Joseph Kraatz of Oceanside, California, spoke for many when he wrote, "By the time I drive to the airport, find a parking space, get to the terminal, then go through the ridiculous inspections, I have wasted 3 hours. I can drive to Las Vegas in six hours and arrive way before my flight. Is there something wrong with this picture? You bet there is. People should completely stop flying on trips of anything less than 1000 miles."
But others have stopped flying simply because it's an uncomfortable experience. "Airlines have crammed more seats into their flying aluminum cans," one reader laments. Another gripes that seats are "as thin as cardboard" and that he has taken to riding the bus for trips of less than four hours. "The bus seats are much more comfortable and the travel time is comparable. I also get to see a bit of the country side and I've yet to have a bus fail to leave the terminal on time."But perhaps the reader who summed it up best was the one who simply noted that, "flying just isn't fun anymore. It's an ordeal--uncomfortable, crowded, and unhealthy."
So what's the answer? Re-regulation? Higher fares? Fewer airlines? Allowing foreign carriers to serve domestic routes (imagine flying Singapore Airlines nonstop from New York to LA)? One thing is clear: airlines can't go on forever losing billions. Something has to give. And until airlines are profitable again, they probably can't afford to make flying with them a more pleasant experience. You want friendlier airline staff? Stop cutting their pay and benefits. Comfier padded seats? That will burn more jet fuel, so be prepared to pay for it. And so on.
Even I don't fly as much as I used to. I travel frequently between my home in New York City and Boston, sometimes more than once a month. And although I created a site called Airfarewatchdog, I usually take the train. The only thing that enticed me to fly recently was a sale on JetBlue combined with a 20 percent promo code discount, bringing the tax-included round-trip fare to $66. But on the train I get more legroom, two-by-two or even single seating, no lines, no hassle, and because I travel the route often, free upgrades to first class, where I'm served a hot meal at my well-padded seat by friendly attendants. It's almost like flying...used to be.
George Hobica is the founder of Airfarewatchdog™, the most inclusive source of airfare deals that have been researched and verified by experts. Airfarewatchdog compares fares from all airlines and includes the increasing number of airline-site-only and promo code fares.












Reader Comments (Page 1 of 2)
BrianM Oct 23rd 2009 9:20AM
Thank god everyone is voting with the wallet finally, for years the airlines would sell seats based on lowest internet price then rape you with fees and crap service and it actually worked, finally consumers are voting the way I feel and looking beyond just the initial purchase price. Hopefully the airlines will take notice of this. I was Chairmens preferred on US Air for a year and I honestly felt it was a badge of abuse rather than honor, now I am happy if I can just barely maintain silver, so I can get the free luggage check and the exit isle seats.
peggy Oct 23rd 2009 5:56PM
Cant deal with the likelihood of hours on the tarmac,lifting my checked bag up to waist high, walking miles in terminal to board. I too remember when flying was pleasant.
kristin Oct 23rd 2009 10:01AM
Unfortunately (because this is an airfare discussion), I think the answer is passenger rail. It worked, and it worked well, and it still works well in some places (like, all over Europe). High-speed passenger rail can deal with many of these issues and would be a better solution to the less-than-1000-mile (or more) trips than driving in your personal vehicle.
Joe Oct 23rd 2009 10:08AM
I travel on concession and in most cases I'd rather take the train than go all the way out to the airport, pray for a seat, deal with security, wait for the, inevitably delayed, pushback, and then find transportation into my destination city.
Comparatively, flying costs me little but I prefer not to fly when I can. Not to mention the airline makes me feel guilty every time I use my concession.
Bryan Jan 11th 2010 1:44AM
It's Rail versus Air all over again.
I believe the whole air-travel "experience" is a "catch 22" of sorts. During the "golden age" of commercial air-travel, excellent service was king. Folks loved arriving at the airport full of positive expectations, feeling happy, and well-dressed! Witnessing shiny DC-3s, Lockheed Constellations, DC-8s, B707s, and 747-100s on the ramp awaiting passengers, while perfuming the air with sweet odors of aviation-grade fuel, was an added bonus!
Today, those things which made flying amazing during the 50s, 60s, and 70s... no longer exist. Why, because passengers are over the flying experience and are now concerned with just getting to point B.
Commercial air-travel is supposed to be a profit-generating business. So, the airline execs give the customers what they want (or at least what the customers thought they wanted). Since travelers want cheap airfare, luxuries and certain services are cut. When this happens, the joy of traveling the friendly skies ends. Jetliners turn into air-buses filled with inconsiderate, poorly-dressed, strap-hangers.
Today, folks are complaining again. Why? Service is terrible, seating is cramped, and delays abound. What's the deal? They're getting what they paid for! Good things come with a price. The good ol' days had a price, and passengers gladly paid. Should we go back to the days of great service? I would love it. With that, fewer people may fly... or maybe not. Either way, taking care of your flying customer, as with any customer in general, always pays well in the end... no matter what!
If only the golden-age of legacy air-travel would return when the world was a playground for fun and adventure!
Bianca Oct 26th 2009 10:28PM
You get what you pay for??? Hmmm.... We are in a recession, and the way I see it is if one rude flight attendant who has been in that job for 15+ yrs has the attitude that she/he hates being in that situation, theres always someone else out there who will do it for less. So fares really arent the issue here. The problem with the airline staff is they are to comfortable. Many people need jobs right now. They should not take theres for granted and treat customers as if they are a burden. Majority of the more expensive, major airlines charge bag fees and generally higher fares. How often do they even get us there on time??? Some delays are unavoidable, like weather conditions. However, when you see the pilot of your next flight chit chatting and moseying his way over to the aircraft with a bag of Mc D's in hand and we are all supposed to be boarding, it is unacceptable. Since when is flying only for the wealthy? Why must we put a ridiculous price on a little good customer service? After all, we are all paying customers and without us they wouldnt have a job at all.
Greg Gross Oct 27th 2009 3:13PM
http://wp.me/pyafL-4F
Is there some happy medium between passenger comfort and airline profitability? If there is, the airlines haven't found it yet. And with the recession, I'm not even sure they're looking anymore.
matt Oct 23rd 2009 12:47PM
The thing I dislike the most about flying is going through the airport security. I hate being made to feel like a criminal. Stand in line, pull out your boarding pass and ID, take off your jacket and shoes, pull your laptop out of your carry on, possibly be "randomly" searched ect.
I wish more flights were like some of the Inter-Alaska flights. On those you do not have to go through security. Granted, the planes are small "commuter" planes and take longer than taking the jet, but I prefer them.
TheInfamousJ Dec 13th 2009 11:56AM
I couldn't agree more. I gave up flying about three years ago (Amtrak and the bus all the way!) but will have to fly again in March due to schedule constraints. I gave up flying for the same reason you did: TSA. As a chemist, I understand fully the need to keep explosives off of airplanes, but three ounces of TNT, C4 (assuming they cannot catch the electronic detonator by xray), or peroxide-bomb still packs enough of a punch for a terrorist to get control of an airplane. And yes, there are dry peroxides (OxyClean powder is just one that can be purchased in any grocery store), so limiting the amount of string cheese (it's a liquid) that someone brings onto a plane really is just annoying and a safety blanket.
Mikael Oct 23rd 2009 1:10PM
Seems like Ryanair and the idea of low cost operators really killed the airline industry. I wonder if people would've been so excited about Ryanair if they knew how it would affect the industry 10 years down the line.
Wm Rig Oct 23rd 2009 1:27PM
Airlines nickel and diming customers are a big reason not to fly; TSA is a big reason not to fly; Airlines cramming too many seats into small airplanes is a big reason not to fly; Poor airline service is a big reason not to fly; but our biggest reason not to fly is airlines sending us all over the country to smaller airports instead of non-stop to the airport we want to fly into. We have resorted to driving our car where we want to go to no matter the distance in the US or Canada.
ultrarunner Oct 23rd 2009 1:40PM
I hate flying anywhere in the U.S. On the other hand, I love flying anywhere OUTSIDE the U.S. Flying in Asia is a fun experience. The attendants are all YOUNG and beautiful, not old, haggy and who complain (loudly) in the galley about not making enough money, who almost all have attitudes. Flying in Asia, whether it be on China Air, EVA, Thai Airways, Singapore, Malaysia Air, Asia Air, or any of the many other airlines I've flown all over Asia, is great! They're on time, free drinks (like beer and wine), food is acceptable (and it's free people!), seats are comfortable with good legroom. And if I want to travel anywhere in Asia with my bicycle, it's not a hassle nor do I get charged extra for it; compare that to Delta, Northwest, United or American where I'm hit with a $300 one way charge for a bicycle. Many of the Asian airlines don't even require the bike be packed in a box, only the tires deflated. And..best of all..I don't have to worry about lost, stolen or damaged bags/clothes from TSA who I have come to despise. There are a myriad of reasons why flying in the U.S. is a big pain in the a...s
jeann Oct 23rd 2009 1:59PM
I agree with the not fun/ health risk angle. I fly as a necessity and as a convenience but not as a pleasure.
Lilly Oct 23rd 2009 2:01PM
The percentage of Americans making over two hundred and fifty thousand a year is about 1.5% (of households). The rest of us Americans (98.5%) would not be able to afford to fly if prices go up!
Linda Jessen Oct 23rd 2009 3:28PM
I upgraded to first class on a recent early morning flight to Phoenix on US Airways. What a waste of money! The seats were only marginally larger than the ones in coach, we were not served breakfast, and the flight attendant spent the entire 3-hour flight sitting on her butt reading a book. Needless to say I did not upgrade on the return flight.
jumpdogjump Oct 23rd 2009 5:20PM
Of course, the obvious answer is to do what we have done with our manufacturing base, job it out to Asia. Profits rise, consumers win.
elisabethpaine Oct 24th 2009 9:04AM
On the other hand...I try to remember how amazing it is that I can cross the US anytime I want in one day, for a few hundred dollars. And no matter how cramped the seats, it is a heck of a lot better than, say, a covered wagon.
Yes, airports and airport security are a pain. And yes, it makes sense for a lot of reasons to do short trips by car/train/bus, but look at all the things we CAN do because of cheap and available air travel. We CAN make it to the bedside of an ill loved one very quickly, we CAN go half way around the world in one day, we CAN save an important client by being onsite the next day, we CAN take exotic vacations.
We have been spoiled by low fares and now we are griping about the lack of services and infrastructure and cut corners that resulted from those same low fares. We forget that despite the inconveninces, for any destination more than a few hundred miles away, just the fact that air travel exists as an option is pretty darn amazing.
MadAs Oct 24th 2009 8:38PM
Almost all CEO's don't get it ... the leaders of Virgin, SW and maybe a couple others do. WE WANT RESPECT ... customers and employees alike. Make it happen and you will succeed, don't and you are in a slow spiral to extinction.
beatledonny Oct 25th 2009 9:47AM
your all a bunch of cry babies heheheheheh
Bianca Oct 26th 2009 10:35PM
You must be an airline employee!!!