Free press travel: necessary ... and certainly not an evil

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10-23-2009 @ 4:27PM

Lisa said...

Tom - what an excellent, succinct response to the new FTC regulations. Right on with point #6. Readers have no idea when a journalist is desk side reporting, and that to me, is even MORE deceptive than comped travel!!!

As you point out, the business model just doesn't work for you or the publication to pay for all the travel. From the DMO, or PR standpoint, it's less expensive than advertising, and so much more effective. We see it more as a collaboration, not a coercion to put out a positive story.

But I'm still not a fan of the bus trip. has to be individual.

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