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Guess which hotel company is planting a billion trees?
Guess which hotel company is planting a billion trees? Kimpton. That's right, an unfathomable billion.
Kimpton Hotels has joined up with The Nature Conservancy to help support their Plant a Billion Trees campaign -- and it can save you money. If you use the code "Giving Tree" they will give you 10 percent off their best available rate and give $10 to NC's project, which is the equivalent of 10 trees, which will be planted in Brazil's Atlantic Forest.
"The Atlantic Forest is one of the greatest repositories of biological diversity on Earth, but it is now widely considered the world's most endangered tropical forest," said Amy Golden, Chief Conservation Operating Officer for The Nature Conservancy. "We are pleased to partner with Kimpton to bring this forest back from the brink and rebuild it, one tree at a time."
Kimpton is also donating 5 percent of the proceeds from sales of Natura water bottles to the project -- and when you consider how many bottles of water the hotels probably sell company-wide, that's gonna be no small number.
And just what is the impact of planting a billion trees? The project is expected to "remove 10 million tons of carbon dioxide annually, reducing the impact of climate change on biodiversity and human communities."
Kimpton's been into sustainability since their inception in 1981. For more information, check out their Earthcare programs here.
Filed under: Hotels and Accommodations, Ecotourism
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