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Heathrow hires author to write about Heathrow
Hate it? Embrace it! Heathrow Airport has decided to immortalize the plights of their passengers – rather than bury or ignore them. The airport has tapped best-selling author Alain de Botton – whose titles include The Consolations of Philosophy and How Proust Can Change Your Life – to spend a week in Terminal 5 and reveal what really happens in this environment.
He kicked off this project on Tuesday. Sometimes, he crashes behind a desk in the departures area, talking to passengers and just watching the action. But, he's been given full access to Terminal 5 and the freedom to write whatever he wants (with the upside that someone will probably read it, unlike our endless frustrated tweets). De Botton's plan is to show what goes on in a terminal, though he claims he'll write about whatever he feels like.
Themes already coming to mind, apparently, are technology, globalization and consumerism, which suggests that this high-brow author is unlikely to dive into the muck now. I'm sure whatever he devises will be insightful ... but how much does that matter when you've been stuck in a sweaty cabin for two hours and still haven't pulled back from the gate?