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Richard Branson explains Virgin Mobile FreeFest to Jimmy Fallon

We've written about Sir Richard Branson and Virgin Atlantic before. Recently, as Jeremy wrote, Gadling was on hand to join in a Virgin Atlantic's 25th anniversary party in New York City. While in the city, Sir Richard took the time to hang out with Jimmy Fallon on Late Night.

It's not that I was born on another planet, but I didn't catch who he was a first. Fallon was in a twitter though. The first thing I noticed before I caught Branson's name was how pleased he is with himself--and life. Very pleased, glowing in fact. Then I connected the dots and thought, well, that explains it.

The celebration Branson and Virgin Mobile is throwing is to help make the hard economic times a little easier for the everyday person. The Virgin Mobile Freefest, being held on August 30th at the Merriweather Post Pavillion in Columbia, Maryland is free. That's right, free--if you can snag tickets. You need a ticket to get in. Start trying tomorrow, Saturday, June 27 at 10 a.m., you can try for tickets through Ticketmaster or call 1-800-551-SEAT.

There's more.

In the vein of it's great to give back, Branson wants people to donate at least $5 to Youth Homelessness. Also there's a Karma T-shirt package. For $30 you can get a T-shirt, give your $5 donation and $5 towards delivery. The idea is that you buy a T-shirt and stock up on good karma for yourself. There's a $5 discount if you order two packages.

Branson mentioned the musical line up and perks to people who have lost their jobs. I haven't found the details about the perks on the event Web site, but according to what I heard Branson say, there's some sort of VIP area.

Here's what I appreciate about the event besides it being free. Kids are welcome. Bringing children is mentioned on the checklist page. So is remembering sunscreen and bringing in two factory sealed bottles of water.

It's also terrific to have a fundraiser for a change that most everyone can afford. I bet FunFest pulls in a tidy sum for Youth Homelessness. Oprah, have any ideas?

Filed under: Arts and Culture, Festivals and Events, Food and Drink, United States, Airlines, Video

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