Sears Tower to be renamed "Willis Tower"

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3-16-2009 @ 3:18PM

B. said...

This reminds me of living in Denver, when the famous Mile High Stadium was torn down and a newer one rebuilt as "Invesco Field at Mile High."

The marketing rights to a taxpayer-funded stadium were essentially sold without hearing out the 75% of metropolitan citizens who opposed the Invesco name. To make matters worse, the majority of the $120 million spent by Invesco did not go toward the stadium's construction costs, but to the already-wealthy Broncos organization.

Denver generally hated this ridiculously corporate title, as we were emotionally and understandably attached to Mile High. For several years even the Denver Post flat-out refused to call the field anything but "Mile High" in their articles.

Perhaps some people have come around to "Invesco Field," but the stadium remains simply "Mile High" to me and many others. I assume most in Chicago will similarly keep "Sears Tower" in their hearts and minds.

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