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Inside the Virgin America Boston Launch
Virgin America kicked off their service to Boston with a bang last week, in an evening filled with excitement, celebrities and as usual, more than a few delicious beverages.
Gadling bloggers were on hand to capture the event that started at Logan Airport around 3PM. Naturally, Sir Richard Branson made the last minute decision to come down from the jetbridge in drag, after which a brief ceremony introduced us to the gate area, some foxy New England Patriots cheerleaders and a mishmash of Virgin crew and media.
Afterwards, the entire crew migrated over to the Liberty Hotel in Downtown Boston, where our old friend Mark from Jaunted was already setting up camp, then the whole lot of us headed down to the atrium for more festivities.
Proper ceremonies from the Revolution Takes Flight campaign started at seven, with CEO David Cush and Richard Branson both making speeches over the throbbing crowds below.
Check out our video covering the event after the jump.
Gadling bloggers were on hand to capture the event that started at Logan Airport around 3PM. Naturally, Sir Richard Branson made the last minute decision to come down from the jetbridge in drag, after which a brief ceremony introduced us to the gate area, some foxy New England Patriots cheerleaders and a mishmash of Virgin crew and media.
Afterwards, the entire crew migrated over to the Liberty Hotel in Downtown Boston, where our old friend Mark from Jaunted was already setting up camp, then the whole lot of us headed down to the atrium for more festivities.
Proper ceremonies from the Revolution Takes Flight campaign started at seven, with CEO David Cush and Richard Branson both making speeches over the throbbing crowds below.
Check out our video covering the event after the jump.
Virgin America Boston Launch Highlights from Gadling on Vimeo.
All of our thanks to the staff and crew of Virgin America who worked their asses off during the event.
Until Orange County,
Gadling
Reader Comments (Page 1 of 1)
Scott Carmichael Feb 18th 2009 3:43PM
They really do know how to put on one hell of a party.
Mark Feb 19th 2009 11:42AM
What a waste of money in today's economy.
issacg Feb 19th 2009 10:08AM
The events at BOS and the Liberty Hotel were all fantastic. I particularly enjoyed the shot Sir Branson took at Alaska Airlines' claim that Virgin America wasn't American enough.
Virgin's arrival is a metaphor for what we need a bit more of around here. We definitely have the brains and then some to compete with Silicon Valley, but we certainly need to shed a bit of the staid Yankee image. Let the revolution begin anew!
issacg Feb 19th 2009 10:10AM
And oh yes, designating the inaugural flight from SFO to BOS as VX 1776 was a nice touch.